Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
TV Times magazine has conducted a survey into viewers’ attitudes to the depiction of violence on television, finding that 85% of those questioned believe TV companies do not monitor violence adequately. A further 59% think there is a link between screen and real-life violence.ITC research conducted last month, however, found that only 11% of ITV… Continue reading Survey Probes TV Violence
Amid continual controversy surrounding dish sales in the UK, Continental Research has decided to no longer produce its monthly satellite monitor because of the difficulties involved in obtaining accurate figures; caused by the differing definitions used and sampling errors amongst the research groups producing figures – BARB, GfK and C.R.To mark the end of the… Continue reading Continental Research End Monthly Dish Sales Monitor
Amid continual controversy surrounding dish sales in the UK, Continental Research has decided to no longer produce its monthly satellite monitor because of the difficulties involved in obtaining accurate figures; caused by the differing definitions used and sampling errors amongst the research groups producing figures – BARB, GfK and C.R.To mark the end of the… Continue reading Continental Research End Monthly Dish Sales Monitor
Shortlisted titles in the PPA awards for editorial and publishing excellence have now been announced in the categories of Business and Professional Magazine of the Year and COMAG Consumer Magazine of the Year.The winners will be announced at a gala dinner following the Magazines ’93 conference and exhibition on 4th May.SHORTLISTED TITLES :Business & Professional… Continue reading Shortlists For PPA Awards’93
Following warnings from the ITC regarding regional programming (Newsline 22/3), and Ann Clwyd’s accusation that YTTTV plans to run down the north east as a broadcasting region Tyne Tees has announced a £1.5m investment plan to expand its news coverage. News will become more localised, with specific programmes for both the north and south parts… Continue reading Tyne Tees Expands News Service
