.. Publishers of Investor Relations, Corporate Finance Publishing has gone into receivership and is in talks with Nexus Media Communications amongst others, regarding a takeover of its titles…. Staff at the Observer were assured yesterday that the paper would keep its name if it merged with another title…. As predicted, Reed Business Publishing has sold… Continue reading Press News
.. Publishers of Investor Relations, Corporate Finance Publishing has gone into receivership and is in talks with Nexus Media Communications amongst others, regarding a takeover of its titles…. Staff at the Observer were assured yesterday that the paper would keep its name if it merged with another title…. As predicted, Reed Business Publishing has sold… Continue reading Press News
ITN’s news contract with Channel 4 has been extended to the end of 1996. The deal is worth £15.5m a year to the news organisation.
Following intensive meetings with the ITC regarding its franchise commitments, Yorkshire Tyne-Tees Television is planning to restructure its central services at the end of May as well as reorganising the programme-making divisions. A report will be delivered to the ITC board on May 20.
.. Sue Gray of Channel 4 has been appointed head of research at Bartle Bogle Hegarty following the departure of Vanessa Morrison…. Sue Oriel is leaving her position as media director with FCO to join Mediastar, a subsidiary of Euro RSCG…. Commercial director with The Sun, Camilla Rhodes is rumoured to have been offered the… Continue reading Industry Snippets..
At yesterday afternoon’s Marketing Week seminar entitled “The Value of Quality Television” Phil Gullen, managing director of Carat Research, presented the topline findings of some new research into this area.Two studies were undertaken: the Carat Foretel Attention Study, which measured quality of viewing to over 3,000 programmes; and the Foretel Advertising Recall Study, which was… Continue reading Research The Value Of Quality TV – Seminar
Due to hit the airwaves on Friday, Virgin Radio has just finalised a £2m deal with Nescafe to sponsor its new Saturday morning show, hosted by Big Breakfast star Chris Evans. The deal is one of the largest ever negotiated on UK radio and will last for three years.The Big Red Mug Show is the… Continue reading Virgin Finalises £2m Deal With Nescafe
Having sponsored independent radio’s Video Review for three years, Panasonic has decided to withdraw from the £500,000 a year deal, feeling that radio sponsorship no longer fits into its plans. The Video Review claims to have weekly audiences of 6 million listeners.
Virgin Radio is already planning to change its AM frequency for an FM one. At the station’s press launch this morning Richard Branson confirmed he is hoping to change the band as soon as possible, either by swapping with or buying out an existing station. Branson announced he will be approaching the BBC about a… Continue reading Virgin Launch Details
Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
