OK magazine, the first direct rival to the hugely successful Hello, launches tomorrow with a print run of 750,000. The new magazine launches amid a strong promotional campaign, which included a sample copy free in last weekend’s Sunday Express.The future of the new magazine is already unstable following the sale of Northern & Shell’s magazines… Continue reading OK Magazine – First Issue Report
Bartle Bogle Hegarty and Leagas Delaney dominated the National Newspaper Advertising Awards last night. Along with Abbott Mead Vickers they carried away 14 of the 20 awards given out at Grosvenor House. These include: BBH: HAAGEN-DAZS Chairman’s award Best Campaign Best Food Advert. LEAGAS DELANEY: MOTHERCARE Best Fashion Best Retail Best Colour Ad ABBOTT MEAD:… Continue reading National Newspaper Ad Awards
… Peter Overy, previously research manager at J Walter Thompson, is joining BJM Research in April as an associate director, working principally with their advertising tracking department…… Belinda Beeftink is joining Telmar as client services director. She was previously in the research departments at DMB&B and Media & Airtime Sales……Leagas Shafron Davis Chick and Ayer… Continue reading Industry Snippets
Following the success of the Big Breakfast, Channel 4 is now hoping that changes to its daytime schedule will help capture some of the breakfast time audience. A revamp is being planned for 1994, with ideas for game shows and talk programmes on the agenda. C4 hopes to attract older viewers in the afternoons whilst… Continue reading Channel 4 To Change Daytime Schedule
The News & Echo, headed by Sport chief David Sullivan, is expanding to the Central and Anglia regions in the summer, as predicted last year (Newsline 23/10). The Sunday title launched in September in competition with Westminster Press paper, Yorkshire on Sunday. Having already extended the paper to Granada and Tyne Tees, Sullivan is attempting… Continue reading News & Echo Expands Coverage
Having extended its coverage into Scotland, Northern Ireland and the North of England at the end of last year, the Big Issue is now planning to increase frequency from fortnightly to weekly from June (Newsline 2/11). The magazine is currently claiming a circulation of 143,000.
LWT is in talks with the Independent Television Commission over rules which oblige the weekend channel to promote Channel Four’s Big Breakfast. Greg Dyke, chief executive of LWT is thought to have initiated the discussions which could result in a change of policy.
The Independent Television Commission today issues results of a survey focused on Television: The Public’s View. Over 1,200 people were interviewed for the main survey and 1,603 for the cable & satellite extension, during September 1992 to examine public attitudes towards television. Respondents were asked out of every ten hours that they watched television how… Continue reading ITC Gets The Public’s View
Good Morning Television is attempting to reinstate itself in terms of viewing figures by bringing back ‘It’s Not’, a children’s segment which first appeared during half-term in February and attracted a vast proportion of younger viewers.Last week’s announcement that Channel 4’s Big Breakfast was outdoing GMTV in the ratings stakes was replaced this week with… Continue reading GMTV Attempts To Win Back Kids
ITV is to move its third weekly edition of The Bill to Saturday nights at 8pm, it has been decided. The move is just part of a package to strengthen Saturday nights on the network leaving the line-up as The Bill followed by London’s Burning. The Bill’s Friday night slot will be filled by a… Continue reading The Bill Moves To Saturday
