Last week’s mystery bidder for entertainment company TVS is thought to be Broadway Video, a New York production company best known for its’ zany creation, Saturday Night Live.The news came as a surprise for original bidders, IFE, whose offer for the company looked to be in the closing stages. Broadway’s bid has thrown a spanner… Continue reading Broadway Shows Interest In TVS
Qualities The latest 6-monthly ABCs for May to October’92 show 4 of the quality newspapers increasing their circulation year-on-year. The highest increase was recorded by the Independent on Sunday, up by 7% to 400,000.The Sunday Times achieved a 4.3% increase to 1,194,000. More modest increases were recorded by the Sunday Telegraph and the Financial Times,… Continue reading National Press Round-Up – October
A new survey by the IP Group, the European media sales house with offices in 13 countries, can provide a wealth of data on individual countries or define “the average European.”This individual does not of course exist, but when all aspects of the survey – work, leisure time, household activities,media consumption, etc – are considered… Continue reading Survey Dispels Many European Myths
Silvio Berlusconi is in negotiation with Channel 5 Holdings, sole bidders for the C5 licence, in an effort to lay down conditions of agreement, allowing Fininvest to join the consortium just weeks before a franchise winner is announced.Investment from the Italian group could exceed £60m so Berlusconi is ensuring that his stake will lead to… Continue reading Fininvest Lays Down Conditions
Channel 5 Holdings, the sole bidder for the new Channel Five TV station has come up with a seemingly revolutionary idea to transmit without the use of satellite dishes, decoders or subscription costs. The solution – to transmit via redundant radar frequencies – was masterminded by technical chief at C5 Holdings, Ellis Griffiths.Griffiths maintains that… Continue reading Channel 5 Consortium Finds Loophole
The latest NRS data is the first to include the new Computer Aided Personal Interviews (CAPI) system. The figures for April to September are based on a combination of the new CAPI method and the old pen and paper method. Data for July to September was obtained using the new CAPI system, while data obtained… Continue reading NRS April-September’92 Commentary
NRS have issued a bulletin (11) which seeks to clarify the rules and recommendations concerning use of the NRS data produced by the CAPI (Computer Aided Personal Interviews) methodology.1) Comparisons of titles based on latest available data:* Use CAPI data on its own if possible. (eg. All Adults Jul-Sep’92 for titles publishable on a 3… Continue reading NRS April-September’92: Bulletin 11
Although Classic FM is claiming that advertising sales have been going well since its launch in August, the sales team at the station has just been cut from nine to seven members, with two executives leaving this week.The economic slump seems to be affecting radio as much as all other media, with sales director Nigel… Continue reading Classic’s Decreasing Sales Division
Statistics issued by the Central Office of Information this week reveal a 15% decline in Government spending on advertising and promotions compared to last year. Turnover for COI Campaigns Group amounted to £98m for 1991/92, compared to £115.5m for the previous year. Advertising accounted for £83m, down £20m on 1990/91.
A new survey of advertising agencies conducted by National Economic Research Associates has painted a gloomy picture of current confidence levels in the TV advertising industry. Intentions to advertise on television are below average for the time of year and predictions for the Christmas period and beyond are pessimistic. The latest estimate for total UK… Continue reading Survey Points To TV Ad Slump
