More Uk articles

BSkyB has beaten ITV to the post with a $1.65m deal to screen Lennox Lewis’ defence fight for the world heavy weight crown. ITV is reported to have bid less than half this amount for the rights.

Rick Plata has been appointed Media Director of Burkitt Weinreich Bryant, taking effect from the beginning of April.

The National Economic Research Associates are predicting that ad revenue gathered by ITV this year could rise by as much as £70m. It is forecasting a growth in net advertising revenue to £1.87bn, with cable and satellite seeing massive growth through the 12 months. The survey, which questioned advertising agencies throughout the capital revealed a… Continue reading ITV Revenue On The Up For ’93

The owner of Business India magazine, Ashok Advani has bought out Euro- business magazine, the monthly title that closed in 1991. A relaunch is being planned for late April, and the owner is hoping to attract advertisers with the promise of a circulation of 30,000. Charles Raw will act as editor on the relaunched title.

A sponsorship deal has been set up with Britannia Music to back the radio coverage of the Brit Awards, covering the production costs in return for airtime on the 22 stations which are broadcasting it. The awards will cover an hour, the night before ITV broadcasts the event. The deal was organised by Unique Broadcasting.

The battle of the tabloids continues with the Sun reporting the Daily Mirror to the Press Complaints Commission for its report on the Queen sueing the paper for publishing her Christmas speech. In response the Mirror has been told it can either settle the matter directly with Kelvin MacKenzie, editor of the Sun, or it… Continue reading Sun Reports Mirror To PCC

Following a failed attempt by Thames to persuade the Independent Television Commission to reconsider its decision not to award the Channel 5 licence to C5 Holdings, the TV company looks set to restructure its request – asking the ITC to re-advertise the licence earlier than planned.Time Warner, the consortium’s main backer, has assured the Commission… Continue reading Thames To Request C5 Re-Advertisement

Marie Therese Doran, a planner/buyer with O&M Media has been announced as overall winner of the IPA Media Awards. Three others were highly commended – Phil Georgiadis of WCRS, Denise Gardiner of Bartle Bogle Hegarty, and Nick Emery, also with O&M Media.

Trevor Southerden is to take over as advertisement manager with Morgan- Grampian monthly, Tunnels and Tunnelling. He was formerly an ad representative with the title.

The fifth national sponsorship conference held by Stragic Sponsorship began yesterday and is continuing throughout today, with the emphasis yesterday being on sports and arts sponsorship and how these could be made more innovative.Speaking at the morning session,’Sports Sponsorship: A Game with too many Players?’ the question was raised that although sport has the biggest… Continue reading Fifth National Sponsorship Conference