Display ad expenditure in Europe will grow in real terms by 3.3% in 1991 and by 6.8% in 1992, according to forecasts from Carat International (071 730 0010) The forecasts make use of “a new definition of advertising expenditure which maximises the compatibility of the the available data”. In effect this means that classified advertising… Continue reading Advertising In Western Europe
The October-December’90 JICRAR data includes figures for many of the London incrementals for the first time. Jazz FM disappoints at 5% reach, as previous research had indicated 9%. Kiss FM scores a respectable 9% and easy-listening Melody leads the pack at 11% weekly reach. For the BBC, Radio 5 makes little impact and GLR shows… Continue reading London Radio Listening Guide Update.
In March the current television listings duopoly, held by the Radio Times and TVTimes, will end and publishers will be able to pay the BBC and Independent Television Publications for the right to publish programme information. At present much confusion exists over the number of television listings magazines that will be on the market when… Continue reading TV Listings Magazine Market
The Radio Authority (071`581 2888) has today announced that the national independent station, launching at the end of the year, may carry pop music and talk radio along with non-pop music. Prospective bidders for the station’s licence were told that 25% of their programme content could be pop and 25% talk radio. This would mean,… Continue reading Independent National Radio Licences
The TV net revenue figure for November sowed a significant increase on last year (up 15.4%) and on last month (up 2.3%) to 178,940,006, reflecting the traditional seasonal advertising boom. Amongst the individual contractors, LWT was the biggest winner, with its share of revenue up 1.09% points to 11.95 on one day extra trading. Central… Continue reading TV Round-Up – November
Quality Newspapers The November’91 ABC figures for the quality newspapers show only The Independent on Sunday increasing circulation year-on-year, with all the other titles losing circulation.Once again sales for The Times and The Independent fell most. The Times recorded a loss of 8.0% and The Independent a loss of 10.5%. Smaller falls were experienced by… Continue reading National Press Round-Up – November
Defeated franchise bidders TVS and TVNi have failed to secure a judicial review of the ITC’s decision to award the licences to other applicants.TVS and TVNi were told in the Appeal Court that they had procrastinated too long before deciding to challenge the ITC, during which time Meridian (winner of the South/South East franchise) had… Continue reading TVS & TVNI Appeals Rejected
The Independent Television Commission yesterday published the new Code of Advertising Standards and Practice,that will take effect from January 1. Introducing the new code, Frank Willis director of advertising and sponsorship at the ITC, said it has much continuity with the IBA and ASA codes although there are important changes. These include the relaxation of… Continue reading New Advertising Standards Code
The proportion of viewing time spent watching cable and satellite programmes was over 40% for adults and 50% for children in broadband cable homes, according to the latest viewing survey commissioned by the Cable Authority (071 821 6161). The research was conducted during October by Continental Research (071 490 5944) and is based on 696… Continue reading Cable Takes 40% Share
Advertising expenditure is expected to increase by 10% in 1992, compared with a 5% fall this year, according to the latest Advertising Association forecasts.The area of most rapid growth is expected to be television, which will record a leap in the second half of the year to finish 13% up.Spend in national newspapers is fore-… Continue reading AA Forecasts For 1992
