Italy is to have another national daily newspaper next year to be called L’Indipendente. Riccardo Levi, who is heading the project, says that the new title will be aimed at the top end of the market. L’Independente has 150 billion lire (£23m) behind it,a large sum by Italian newspaper standards. Previous attempts to establish independent… Continue reading New Italian Daily Newspaper
GAT Publications are to launch a new quartely title called Executive PA. The magazine is due to launch in April 1991 with a circulation of 40,000. The magazine will be available on sub – scription to top PA Executives in Britain. For more information call Advertising Manager, Susan Waters on – 071-836 4433. Ad Rates:… Continue reading Executive PA
Viewing to the Astra panel for the week ending 2/12/90 shows little variation on the previous week, with the most significant change being the increase in hours of viewing to Channel 4, up 20% from 1:15 to 1:30. Total hours to all Sky channels was down 5.7%, whilst the terrestrial channels rose 2.9%. ITV increased… Continue reading Astra Panel Viewing Summary W/E 2/12/90
The BBC is to launch a TV version of its World Service in the spring of next year. The programme, which will form part of BBC TV Europe, will consist of daily half-hour news bulletins available via satellite to operators in 22 countries. BBC TV International will sell and distribute World Service Television News in… Continue reading BBC TV World Service
The relaunch of the Birmingham Post as a broadsheet, aimed at improving the paper’s image as a quality title, has been postponed. The relaunch was due to take place on 14 January, but has been put back, possibly until March.
Dennis Publications are launching a new computer magazine in spring’91 called PC Buyer, which will be a sister title to best seller Computer shopper. The magazine will have a circulation of 50,000, and a cover price of 95p. The monthly publication will be available from any newsagent in spring 1991. For more information regarding PC… Continue reading PC Buyer Magazine
White Rose Television has now confirmed its decision to seek an industrial review of the ITC’s decision to award the Yorkshire television licence to Yorkshire TV.Winner of the franchise, Yorkshire TV, has been widely criticised for the size of its bid, which industry observers fear could be difficult to sustain. YTV bid £37.7m against White… Continue reading White Rose Seeks Judicial Review
Global advertising expenditure across the five major media (press, TV, radio, cinema and outdoor) is forecast to be $210bn in 1991, with the ten largest countries accounting for 85% of this expenditure, according to the latest Advertising Expenditure Forecasts from Zenith.This level of expenditure is expected to grow by 20% to $253bn by 1994, whilst… Continue reading Zenith Forecasts
Zenith has issued its 1990 Advertising Expenditure Forecasts, examining the industry through to 1993. The full report is available from Zenith Media Worldwide, 071 224 8500, at a cost of £130. Global advertising expenditure for the five major media is estimated to be $202bn in 1990 (up 6.8% from 1989, or 1.6% in real terms).… Continue reading Advertising Expenditure Forecasts-1990
A report called ‘The Personality of the British Newspaper Reader’ has been produced by Saville and Holdsworth, a firm of occupational psychologists, and the British Market Research Bureau. The survey, of over 2,500 people,found that Independent and Guardian readers have many similarities, one being that they both view their ideas as radical and innovative. While… Continue reading British Newspaper Readers Report
