The ITV contractors are seeking a relaxation of the rules on the amount of ad breaks allowed, in an attempt to alleviate growing costs and the current slump in the ad market. ITVA chairman Richard Dunn announced yesterday that the IBA is being approached with a view to extending the commercial breaks in and around… Continue reading ITV Contractors Seek More Ad Time
The Council of the ITVA (071 636 6866) has issued a statement confirming that the Marketing Committee’s decision to cease the publication of monthly revenue figures at the end of 1991 (Newsline 27/9) has been adopted. Meetings will be held with both the IPA and ISBA to discuss the implications of this decision.
Channel 5 could attract around £40m in ad revenue in 1994 (when it launches), increasing to £325m by 2003 (at constant 1989 prices) according to the results of the IPA’s study into the financial viability of Channel 5. If Channel 5 does achieve these targets these figures would represent an estimated 2% share of total… Continue reading IPA Report On Channel 5
The GWR Group has published its second Independent Radio Industry Report focussing on the potential of radio in the 1990s. The report includes contributions from Radio Clyde, Capital Radio and Saatchi & Saatchi. Among its findings is the prediction that radio’s share of ad spend will grow from 2.1% to 2.6% by 1995 and that… Continue reading GWR Radio Report
Former Allen Brady and Marsh media planning director Bob Nowak has been appointed commercial director of sales and marketing at AGB (081 997 8484).
The Association Of Media Independents has altered its membership rules so that independents with 20% or more of their shares owned by working directors can become members; only fully independent companies had been admitted previously
The House of Lords last night defeated an attempt to impose stricter controls on cross-ownership of satellite TV and newspapers. The main stumbling block proved to be the fact that the rules would not extend to non-domestic services such as Rupert Murdoch’s Sky Television.
Capital Radio has launched the Capital Radio Campaign Evaluation Service, a new permanent panel of Londoners, enabling advertisers to research their campaigns on both the FM and Gold services. Drawing on Capital’s previous research experience the panel will be made up of 10,000 individuals from which a sample from any particular target group can be… Continue reading Capital Radio Evaluation Service
The men’s magazine For Him (071-247- 5447) has apologised to the Audit Bureau of Circulations for exaggerating its sales figures for the periods July to December 89 and January to June 90. For Him published a circulation figure of 57,198, for July to December 89, before it had been certified by the ABC who gave… Continue reading For Him Exagerated Sales
TV-am has appointed new media independent Kenny Lockett Booth as consultants with a brief to examine the financial and commercial viability of diversifying into national commercial radio (Newsline 16/8). The account, which the parties involved are remaining coy about, is KLB’s first piece of business.TV-am – 071 267 4300KLB – 071 734 6527
