Early estimates indicate that several Sunday papers gained sales this week following the closure of the Sunday Correspondent. The Mail on Sunday appears to have benefited most with an increase of 26,000, the Independent on Sunday gained 15,000, the Sunday Express 6,000 and the Observer 2,000. The Times and Telegraph remained unaffected. Loredana Roberts, former… Continue reading Papers Gain From Correspondent Closure
The RAC British Touring Car Championship will be sponsored by Esso for another three years.
Mike Richardson, former Guinness media co-ordinator,has set up his own company called The Poacher Turned Gamekeeper. It will check that clients are getting the best deals from their existing advertising and ultimately seek out the most competitive buying point for its collective clients.
Radio sales houses and advertising agencies may join together to produce a single planning system. The suggestion of one unified system was first put forward at the 1990 Radio Conference in Portugal. At present there are four different planning systems in operation within the five sales houses.
The ITVA is proposing a single network price for advertisers new to network TV,in an effort to draw in new business The ITVA’s Kate Hampton commented: “If the advertiser is prepared to run the campaign, we’ll give them the terms, offer help with production costs..and make sure the research is done properly.”
Colin Stone, ex-managing director of Touchstone Media, has set himself up as an independent; working on his own from Bygraves Bushell’s London offices.Stone Media’s first accounts include a golf equipment manufacturer and a travel client.
Medical agency Unipharma, with offices throughout Europe, is setting up an agency in London using staff from the recently bankrupt Porton Advertising.
The Shadow Radio Authority (071 584 7011) will next week issue a revised draft sponsorship code. The new code is expected to relax some of the old restrictions, such as the watershed on alcohol sponsorship, although alcohol-related companies will not be allowed to sponsor programmes targeted at children.
The ITC (071 584 7011) is expecting a total annual licence fee income from TV contractors in 1993 of around £20m, at 1991 prices, it announced today. Under the terms of the Broadcasting Act, the ITC is empowered to charge fees to cover its costs in licencing and regulating television services. To this end two… Continue reading ITC Licence Fees
Chiltern Radio looks set to buy Severn Sound and Three Counties Radio in a deal worth £1.3m. The takeover is subject to IBA and shareholder approval and would increase Chiltern’s hold on the West Country, where it already has a stake in FTP.
