Kiss FM has released its first audience research data based on a survey conducted by Audience Selection to JICRAR specifications. The telephone survey, involving 1000 people aged 10+, found that the station has a weekly audience of 0.75m and that 60% of this audience are aged 15-24. Weekly Reach By Age Group: 15-34 – 17%… Continue reading Kiss FM Research
The ABC is to introduce the new ABC business and professional press profile certificate next year, replacing the Media Data Form. (Newsline 23/2)
The ITV contractors are seeking a relaxation of the rules on the amount of ad breaks allowed, in an attempt to alleviate growing costs and the current slump in the ad market. ITVA chairman Richard Dunn announced yesterday that the IBA is being approached with a view to extending the commercial breaks in and around… Continue reading ITV Contractors Seek More Ad Time
Channel 5 could attract around £40m in ad revenue in 1994 (when it launches), increasing to £325m by 2003 (at constant 1989 prices) according to the results of the IPA’s study into the financial viability of Channel 5. If Channel 5 does achieve these targets these figures would represent an estimated 2% share of total… Continue reading IPA Report On Channel 5
Former Allen Brady and Marsh media planning director Bob Nowak has been appointed commercial director of sales and marketing at AGB (081 997 8484).
The House of Lords last night defeated an attempt to impose stricter controls on cross-ownership of satellite TV and newspapers. The main stumbling block proved to be the fact that the rules would not extend to non-domestic services such as Rupert Murdoch’s Sky Television.
The men’s magazine For Him (071-247- 5447) has apologised to the Audit Bureau of Circulations for exaggerating its sales figures for the periods July to December 89 and January to June 90. For Him published a circulation figure of 57,198, for July to December 89, before it had been certified by the ABC who gave… Continue reading For Him Exagerated Sales
Former Ayer Advertising directors Angus Fisher and Kevin Casey are merging their new business, European Marketing Group, with entertainment company Stiletto to form a new leisure communications business including advertising, PR, sponsorship & DM, to be called Stiletto EMG.
An attempt by the Council of Europe’s Health and Family Affairs Committee to ban alcohol advertising on television was rejected by the Council’s Parliamentary Assembly following strong lobbies from the AA and other affected bodies. The ban was part of a wider set of recommendations on alcohol.
London Broadcasting sales and marketing manager, Ian Williams, has left to become deputy ad director of Reader’s Digest.
