The total number of homes connected to MTV by the end of September had reached 16,316,292, with 89,669 hotel rooms connected. This represents an increase of 7.6% on the previous month.… MTV has reached an agreement with national Soviet TV company Gostelradio which means that MTV programming will be available throughout the Soviet Union from… Continue reading MTV Penetration
Home Office minister Earl Ferrers was last night forced to withdraw the government’s amendment on impartiality (Newsline passim) after peers demanded more time for the consideration of the concessions granted so far. Peers had previously agreed to the concessions, which had satisfied the ITC. The amendment will be altered to emphasise that impartiality must be… Continue reading Impartiality Rethink
The Daily Mail yesterday launched a weekly magazine, Femail, to replace the daily Femail page. The 12- page colour pull-out section is printed on newsprint like paper and covers style, fashion and women’s issues. The launch is being supported by a TV and radio ad campaign over the next few weeks.The Daily Mail: 071-938-6000
Yesterday’s Campaign/Admap conference addressed the issue of “Classifying People, Can We Do It?, Do We Need It?” The majority of the speakers were in favour of a move away from the traditional methods of classifying people, with some, like Adam Lury of HHCL being more controversial than others, advocating a more enforced move away from… Continue reading Admap Conference – Classifying People
Derek Bowden, international media director at Saatchi and Saatchi, has been appointed media director to replace Alec Kenny.
Newspaper advertisement manager at the Observer, Sue Griffiths, is to become the first advertisement controller of publications taking on responsibility for the Money Observer, Seahorse, Jazz FM and 20/20.
Brahm, the Leeds agency, has won the £250,000 Yorkshire Evening Post account
Clare MacDonald is promoted to Sales Controller at Broadcast Marketing Services and Pam Glenn is appointed agency sales manager.
Nicky Lee and David Casson become Press Buying Directors at Zenith after Steve Booth’s departure to start KLB (NewsLine 3/10).
The director general of the Cable Authority, Jon Davey, speaking at the Financial Times Conference on ‘Investm- ent Opportunities in British Broadcasting’, yesterday set out four guidelines controlling the sale or takeover of cable franchises. Davey said the following guidelines are likely to be adopted by the ITC next January:(1) Any change of ownership requires… Continue reading Cable Franchise Guidelines
