IPC Connect is to pension off its 43-year-old title for older women, Womans Realm and replace it with a new model, Your Life. IPC is to merge the old title into its more successful sister publication Womans Weekly, with former editor Mary Frances heading up the new launch.ABC figures show that the older woman’s weekly… Continue reading IPC’s Woman’s Realm To Disappear In Favour Of Your Life
WPP continues to enjoy market favour at the moment, despite the advertising revenue slowdown. Yesterday shares in the company ended at £7.45, up 48p or nearly 7% on Thursday’s closing price, making it the best media performer of the day.Most media shares remained stable yesterday. The largest falls were seen at TMT companies Bright Station,… Continue reading Sharewatch
The film version of hit novel Bridget Jones’ Diary is thought to have broken British box office records for home grown films, by taking £7m in its opening weekend. Its Easter release could see it become one of the biggest UK openers, a chart headed by Star Wars: The Phantom Menace.The film stars US actress… Continue reading Bridget Jones Could Be Biggest Brit Film Box Office Opener
Ivillage.co.uk is claiming to have overtaken its rivals to become the top women’s website in terms of unique visitors. New figures compiled by Doubleclick’s DART give iVillage a March total of 417,000 unique visitors, up 22% on February.The figures put iVillage, which launched in November 2000, ahead of more established rivals including handbag.com, which attracted… Continue reading New Figures Put iVillage On Top Of Women’s Websites
The government spent more money on advertising during February than either of the FMCG giants Unilever and Proctor & Gamble, new figures have revealed. Data released by ACNeilsen MMS showed that the government spent £16.4m on advertising campaigns during the month, ahead of second largest advertiser Unilever, which spent £12.2m and Proctor & Gamble, which… Continue reading Government Tops FMCGs for Biggest February Adspend
Lord Borrie has appointed two new members to the Advertising Standards Authority (ASA) council. The appointees are Dianne Thompson, chief executive of Camelot Group and Dan O’Donoghue, head of strategic planning at Publicis Worldwide.Thompson took up her current role at Camelot in December 2000, have been commercial operations director there since February 1997. Previous roles… Continue reading ASA Appoints New Industry Expert Board Members
Month on MonthThe Audit Bureau of Circulations (ABC) has released national newspaper circulation data for March 2001. Total circulation across all titles fell by 1.1% month on month, with eight titles seeing slippage in their individual circulations.The largest gains were at the Sunday Express, which added 9.9%. However, so far Richard Desmond’s efforts to pull… Continue reading National Newspaper ABC Round-Up -March 2001
Media shares were under less pressure last week than in those preceding (see Sharewatch). One major story was the Sunday Mirror’s difficulties (see Trinity Mirror Shares Fall As Fears Of Contempt Charge Rise), which culminated in the resignation of the paper’s editor (see Sunday Mirror Editor Myler Quits). Trinity Mirror shares were buffeted by the… Continue reading Sharewatch
Men’s lifestyle magazines may never prove such a rich seam of readership as the women’s market, but despite the rocky ride of the sector’s relatively short life-span (established only in 1985, FHM is nonetheless considered a long-running title here), it still holds the attention of advertisers.In terms of circulation, 2000 was a varied year for… Continue reading Feature: Lads Mags Still Attract The Ads
Channel 5 has run into trouble with the ITC over an item shown in a January edition of 5 News. During a report on depression, a film containing pictures of a nurse getting ready to go to work in the morning was shown. A viewer noted that two 3 second long close up shots of… Continue reading Channel 5 Given Wake-Up Call By ITC Over Coffee Shots
