Last week saw continuing falls on world stock markets, and media shares suffered in most cases. The exceptions included Cable & Wireless, which managed a week on week increase of over 4% to end at £4.95, and United Business Media, which rose over 2.5% to £6.60.The week before last it was Carlton Communications which suffered,… Continue reading Sharewatch
Over one third of the top advertisers in terms of spending significantly cut their investments during last year, including the top spender, Proctor & Gamble, which spent £123m promoting brands such as Pringles, Fairy and Lenor, 24% less than in the previous year. Total adspend for the top 50 biggest spenders was £2,070,795, up just… Continue reading One Third Of Top Ten Advertising Spenders Cut Investment Last Year
Capital Radio has forged yet another link between the media and football by signing a three year contract with Charlton Athletic FC for local radio rights, worth a six figure sum for each season. This is the first such deal to be announced by a London Premiership team since the clubs voted to negotiate separately… Continue reading Capital Signs Three Year Deal With Charlton Athletic FC
TDI Advertising has signed a deal with London Underground, DHJ Media, CityLink Communications and Thales Telecommunications Services to launch digitally projected advertising on the London Underground.A system called XTP will project images over the heads of passengers awaiting trains onto ceramic steel screens coated with dust resistant film on the opposite side of the tunnel.… Continue reading Digital Projection Advertising On Tube Gets Go Ahead
Uptake of digital radio services could be boosted by a new deal to produce cheaper, smaller digital radio sets. Digital One has announced a strategic agreement for joint development, funding and marketing with Imagination Technology, which could mean sets priced under £150 being on sale within a year.Hossein Yassaie, president and CEO of Imagination Technology… Continue reading Digital One Deal Could Lead To Cheaper, Smaller Digital Tuners
Granada Media has abandoned the plans it had to form a production company with Australian broadcaster the Seven Network. Red Heart was formed 18 months ago, but has failed to achieve the goals set. It will now be retained as a vehicle for co-production between the companies.It is thought that the opportunity for Granada to… Continue reading Granada Abandons Australian Production Joint Venture
Having made an entrance to the wedding magazine market last year with its acquisition of AIM Publications (see Natmags Enters Wedding Sector With Acquisition Of AIM), which publishes titles including You and Your Wedding, Natmags has decided to add a wedding title to the Cosmopolitan stable. Cosmopolitan Bride will be produced by NatMag Specialist Media… Continue reading Launches Brief
Chrysalis’ Galaxy Network is launching its first ever multi-media advertising campaign, worth in the region of £250,000 and utilising the specialist music press, new media and below the line activity. It follows the launch of the network’s first TV advert, currently running on MTV UK, MTV Base and MTV Extra.Nick Button, Galaxy Network’s brand director… Continue reading Galaxy Network Launches Multi-Media Ad Campaign
The possibility of broadcast advertising self-regulation, raised by the government’s Communications White Paper (see Chris Smith Unveils Ofcom), will first of all require the commitment of advertisers, according to the director general of the Advertising Association, Andrew Brown.Brown made this comment during the annual ISBA conference on 29 March. Malcolm Earnshaw, ISBA’s director general added,… Continue reading Broadcast Advertiser Responsibility Key To Achieving Self Regulation
The climax of EastEnder’s Who Shot Phil Mitchell? storyline attracted almost 20m viewers to BBC1 last night. Unofficial overnights put the average audience at 17.9m, with a peak of 19.8m occurring halfway through the 40 minute programme. The audience was on average 2m larger than for the episode when Phil was actually shot (see Phil’s… Continue reading EastEnders Shooting Climax Pulls Peak Audience Of Nearly 20m
