Interactive advertising agency Profero has announced details of its further collaboration with IPC Media. A year long contract has been signed which will widen the remit of activity undertaken by Profero to promote IPC brands.Previous work between the two companies have been campaigns for NME.com, unmissabletv.com and BEME.com. These have included an interactive competition for… Continue reading Profero Signs One Year Deal With IPC Media
Programmes The top rated programme of the month was the whodunnit shooting of Phil Mitchell in Eastenders. The programme shown on 1 March was watched by an average audience of 18.01m.Despite the hype surrounding the shooting of the ‘nice’ Mitchell brother, the must-see programme of the month had to be Raw Spice. Featuring behind-the-scenes footage… Continue reading TV Viewing Round Up – March 2001
RevenueThe total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% , compared to the same period last year.Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis. Non-terrestrials also continue to do well,… Continue reading TV Market Round-Up – March 2001
The surge caused by the US decision to cut interest rates subsided slightly yesterday. Nevertheless, BSkyB remained one of the companies to do well out of returning interest in the media sector, and having been the subject of positive noises from several brokers, it ended the day’s trading up 6½p at £8.63.Concerns about shrinking advertising… Continue reading Sharewatch
The ITV companies have received further downgrades today (see Further ITV Revenue Slump Expected In April) after the prospects for advertising revenue were deemed worse than ever by media buyers. ABN AMRO has responded to the predicted 15% fall in Q2 revenues by reducing its pre-digital profit forecasts for the year to September 2001 by… Continue reading Further Downgrades Made To ITV Forecast
Figures released by the Office for National Statistics show that cuts to mortgage rates helped to drive the headline rate of inflation down to a thirteen month low of 2.3% in March, compared to 2.7% in February.The underlying inflation rate remained unchanged, however, at 1.9%. This means the underlying rate has now remained below the… Continue reading Mortgage Rate Cuts Bring Headline Inflation To Thirteen Month Low
UBC Media has secured carriage for its Classic Gold Digital output to be carried on all seven of Emap’s digital multiplexes in the North of England. Three of the multiplexes, covering South Yorkshire, Tyne & Wear and Liverpool have already launched. The remaining four are expected to be launched in the spring of next year.UBC… Continue reading Potential Audience For Classic Gold Digital Reaches 13m With Emap Deal
The Billett Consultancy is launching what it says will be the first impartial online advertising measurement service. e-Revue will offer advertisers access to a cost comparison service comprising a database covering more than 40% of the top 250 TV and press advertisers.It is hoped that the service will allow advertisers to assess online media performance… Continue reading Billett Consultancy Launches Online Advertising Evaluation Service
The Institute for Practitioners in Advertising (IPA) has today published its new league table of UK creative agencies, that challenges the tradition of using billings with a compilation made according to actual income.The league table, which will be published on an annual basis, is based on figures derived from actual revenues, including media commissions and… Continue reading IPA Releases First Agency League Table Based On Income
The decision by America’s central bank to cut interest rates by half a point and the subsequent hints from the Bank of England that it would follow next month boosted shares in both the US and the UK. The majority of media shares felt the benefits.ITV companies Carlton and Granada were among the highest climbers.… Continue reading Sharewatch
