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Radio advertising may be three fifths as effective as advertising on ITV, while costing one seventh of the price, according to research published today by the Radio Advertising Bureau (RAB).In a collaboration called RadioLab between RAB, buying agency Universal McCann and researchers Millward Brown, radio campaigns from 17 Universal McCann brands including Nescafé, Coke and… Continue reading Radio Ads – Three Fifths As Effective For One Seventh Of TV’s Prices, Says Study

The MXR consortium has submitted its bid for the North East region digital radio licence, and at the same time announced its newest member, Ford UK.The car manufacturer will not be the first non-media company to join MXR, after Psion was brought onboard last month (see MXR Consortium Joined By Psion And UBC). MXR’s rivals… Continue reading Ford To Join MXR Consortium In North East Bid

Channel 5 has launched its online sales house – Channel 5 Interactive (C5i), announced earlier this year (see From Big Brother To Big Sales Houses, Channel 5 Prepares For Battle). Offering a tailored presence to both European and UK internet publishers and advertisers, it has the backing of C5 shareholders RTL and United News &… Continue reading Channel 5 Launches Online Sales Agency

A number of errors in this story have now been amended.A 10pm news bulletin returned to our screens last night, not on ITV, its original home, but on BBC1, kickstarting a ratings war which is expected to be the biggest in history (see News At Ten Slot Sparks Ratings War). Both sides claimed victory after… Continue reading Winners All Round As Terrestrial Channels Go To War

Hot on the heels of recent research about so-called “Silver Surfers” (see Silver Surfers’ Speed Catches Advertisers Unaware) has come the launch of a website, www.fifthmoon.com aimed at the growing number of internet users aged 50 and over.The site’s primary aim is to act as a forum for the views and concerns of this community,… Continue reading Fifthmoon Targets Growing Population Of Over-50s Internet Users

ONdigital has added a further 16% to its subscriber base, taking the total number of subscriptions to its digital terrestrial service to 896,000. The group, which is jointly-owned by Carlton Communications and Granada Media, said the figure was double that for the same period last year.Chief executive Stuart Prebble, said: “In less than two years… Continue reading ONdigital Prepares For Christmas Rush As Subs Reach 896,000

The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently (see AA Predicts 40% Revenue Growth Over 12 Years If New Technology Threat Is Faced). Although overall increases in spend are expected, the breakdown of expenditure for different media is set to… Continue reading Feature: Press And TV The Greatest Casualties Of New Media, Says AA

United News and Media (UNM) admitted that it has recieved a number of unsolicited offers for the Express newspaper group (see Bid Rumours Continue To Circulate For Express Group Takeover). Despite the fact that UNM’s intention to sell has yet to be confirmed, shares in the company ended up 20p at the end of Monday’s… Continue reading Sharewatch

Coronation Street usually only elicits storms of protest when its time slot is moved because of football coverage. However, during the summer, the Street managed to provoke complaints to the ITC on not one, but two occasions, with varying results.In July and August, one viewer noted that the character of Ken Barlow was involved in… Continue reading Coronation Street’s Book Plugs and Carpark Thugs Come Up Against ITC

The Radio Authority has awarded the local digital multiplex licence for Northern Ireland to Score Digital. Score is owned by Scottish Radio Holdings and has already won similar licences for Edinburgh (see Score Wins Digital Licence For Edinburgh) and Glasgow (see Score Digital Is Sole Bidder For Glasgow Digital Radio Licence).The licence is designed to… Continue reading Radio Authority Awards Digital Multiplex In Northern Ireland