Channel 4’s Big Brother may have been the undisputed television phenomenon of the summer but for over 25 year olds it had little or no appeal, according to a recent survey from CIA MediaLab. While younger viewers were captivated by the voyeuristic gameshow, older age groups doubted its morals and worth.Only 15% of all adults… Continue reading Reality Shows Hold Little Attraction For Over 25s
Associated New Media has announced the relaunch of its women’s interest website CharlotteStreet. An element of the relaunch will be a new name for the site: Femail.co.uk, in response to consumer research which found that the previous name was thought of as “too elitist and obscure”.Charlotte Street was one of the web projects responsible for… Continue reading ANM To Rename Charlotte Street
Granada Media suffered another bad week last week, after Merrill Lynch produced its second report on the company, predicting advertising revenue falls which were then confirmed by the company. Shares in the company fell 37½p to £4.07, a drop of 9.8% week on week.United News and Media had a better week, having recently had the… Continue reading Sharewatch
The belief that ITV advertising revenues are set for a slow second half (see ITV Yearly Advertising Forecast Downgraded Thanks To Dotcom Slowdown) did not appear to affect Ulster TV shares yesterday, which, as one of the best media performers yesterday, ended up 15p at £3.45.At the other end of the scale, Daily Mail and… Continue reading Sharewatch
The books division of Carlton Communications has acquired Andre Deutsch Limited, one of the UK’s leading sports and media publishers, for an undisclosed sum. The deal will bring Carlton the publishing contracts for both Granada Media and Manchester United Football Club.Nigel Walmsley, chairman of Carlton Media, said: “Carlton is developing a fully integrated media strategy… Continue reading Carlton Buys Sports And Media Publisher
The Independent Television Commission (ITC) has received licence renewal applications from seven ITV franchises. Formal expressions of interest from Border, Central, Channel, Grampian, Granada, LWT and Scottish mean that all existing Channel 3 licensees have now sought renewal.Licensees had until 29 September to put forward proposals for renewal for the ten-year period commencing April 1… Continue reading ITC Receives Remaining Licence Renewal Applications From ITV Franchisees
NTL has announced plans to forge a common technology platform across the cable networks of both itself and CWC. Following the completion of the merger between the two cable groups earlier this year (see Government Clears NTL/CWC Merger), the integration process will simplify the delivery of TV-based email, interactive services and internet.The company also announced… Continue reading NTL To Integrate Technology Platforms
Channel 5 is about to embark on an intensive marketing campaign to promote its autumn schedule (see From Big Brother To Big Sales Houses, Channel 5 Prepares For Battle). In keeping with the “uniquely ballsy and irreverent personality” of the channel, the campaign will feature clumps of grinning sperm and graffiti’d celebrities across national poster… Continue reading C5 Unveils Autumn Marketing Campaign
The Switchdigital consortium has been awarded the Central Scotland digital multiplex by the Radio Authority. The consortium was the only applicant for the licence (see Switch Digital Is Sole Bidder For Central Scotland Digital Licence), which is the largest awarded outside of Greater London and covers Glasgow, Edinburgh and Stirling, offering a potential audience of… Continue reading Switchdigital Awarded Central Scotland Multiplex
IPC has poached ITV’s head of marketing, Sam Carter, to join as marketing director for IPC Connect. Carter, who has led the marketing function of ITV and ITV2, having founded the marketing department four years ago, will be moving to the company whose brands include BEME.com and IPC’s women’s weekly magazines. She will join the… Continue reading Appointments Brief
