Digital One, operators of the UK’s national digital radio network, and NTL have switched on a new transmitter, bringing coverage to 76% of the UK population, a potential audience of 42.18m. The Naish Hill transmitter is located in West Wiltshire and allows another 408,000 people to receive the seven digital-only radio and three digital versions… Continue reading Digital One Switches On Latest Transmitter In West Wiltshire
IPC Media and Virgin Radio have joined forces in a raft of cross-media ventures, which will allow advertisers to push brands across the groups’ print, online and radio brands. The first deal will unite the radio station with Loaded magazine after recent research has shown that one third of all Loaded readers also listen to… Continue reading IPC And Virgin Unite In Cross-Media Campaign
The Advertising Association has issued a set of self-regulatory proposals for broadcast media to the Government, ahead of this year’s Communications White Paper. It is suggesting that the content of television and radio advertising should be regulated in a similar way to that of press and outdoor.Regulation of print and outdoor media is the responsibility… Continue reading AA Proposes Overhaul Of Broadcast Ad Rules
Reuters was among the best media performers yesterday, jumping £1.18 to end at £12.38. Also doing well was United News and Media, which announced yesterday that it is considering a name change to United Business Media (see United Proposes Name Change As Future Growth Plans Announced), sparking rumours that its newspaper publishing division may be… Continue reading Sharewatch
Further details from research published by the Radio Advertising Bureau (RAB) in its RadioLab survey (see Radio Ads – Three Fifths As Effective For One Seventh Of TV’s Prices, Says Study) have revealed the factors present in effective radio campaigns.One of the most important factors identified was a high level of branding. The survey warns… Continue reading Branding And Likeability Key To Effective Radio Ads, Says Survey
IPC’s online version of music paper NME has relaunched for the second time in two years and now features improved levels of user interactivity. The NME.com site now includes MYNME, which allows registered users to create personalised scrapbooks of NME articles, sign up for news emails about artists, releases and tickets and have a localised… Continue reading NME.com Relaunches With More Interactive Features
Marks & Spencer’s recent advertising campaign, the first in the company’s history to include TV adverts, included the most talked-about advert in the national press from July-September. This was revealed in Propeller Marketing Communications’ latest “Ads That Make News” survey, which revealed that the retailer’s adverts received more than three times the coverage of the… Continue reading Marks & Spencer’s Bottom Comes Top In ‘Ads That Make News’ Survey
United News and Media has announced that it is to seek shareholder permission to change its company name. Under the new title United Business Media plc, the company is planning build on its core businesses, CMP and PR Newswire, “through a combination of organic growth, investment, partnership and acquisition.”At a presentation this morning, representatives of… Continue reading United Proposes Name Change As Future Growth Plans Announced
This week has seen the launch of BBC Worldwide’s new teen magazine, Star. Linking with the Live & Kicking series of the same name, the fortnightly title focuses on entertainment and celebrities of interest to 12-19 year olds.The first issue has Sarah Michelle Geller as its cover star and features include Backstreet Boy Nick Carter… Continue reading BBC Worldwide Launches Star Magazine
Regional programming will play a strong role in the digital future, according to the chairman of the Independent Television Commission (ITC), Sir Robin Biggam. Speaking in Birmingham yesterday, he said that regionalism and the importance of regional programming has been strongly endorsed by viewers and must be acknowledged by broadcasters.Increased competition from pay-tv broadcasters in… Continue reading Regional Programming Must Be Preserved, Says ITC Chairman
