Virgin Radio has struck a deal with mobile internet service provider iobox for a six month sponsorship of Virgin’s WAP service. The campaign begins on 22 May and will include six months of ongoing on-air support, advertorials, online promotions and promotion during the early evening Pete and Geoff show.Virgin launched its WAP service in March… Continue reading Virgin WAP Signs Sponsorship Deal With IoBox
OK Magazine is to supply content to interactive channel Open TV. Viewers will be able to access exclusive gossip and previously unreleased coverage of celebrities. The interactive element will be provided in the form of celebrity quizzes and opportunities to compete for prizes. The deal will also see Open become major advertisers within the print… Continue reading OK! To Provide Content For Open
This week saw the second Electronic Media Trading conference in London, at which over 200 delegates, representing a number of major agencies and media owners, met to discuss the future of Electronic Trading in Media.This was a timely conference following last week’s comments by Martin Sorrell, CEO of WPP. In Campaign magazine he is quoted… Continue reading Conference Discusses Future Of Media Trading
Egg, the internet financial services brand, has signed a content deal with interactive TV platform, Open. The deal will make Egg’s products and services available to 3 million homes via digital television. Following the launch of the service later this year, customers will be able to make applications and service their accounts through the television.Egg… Continue reading Egg Signs Up To Offer Banking Via Digital TV
Channel 4 is “open to the possibility” of creating subsidiaries which could be floated on the stock market in future, although the idea of full flotation has once again been rejected by the board individually and as a whole (see Channel Four Chief Calls For Abolition Of BBC Board Of Governors). Speaking at the presentation… Continue reading Channel 4 Doesn’t Rule Out Subsidiary Flotation
The market was not impressed with Granada’s decision to float its media arm; shares in the group fell 46p to 554p. Speculation over a possible bid proposal for either Carlton Communications or United News & Media sent their shares tumbling too. Carlton, believed to be the favoured partner, fell 20p to 756˝p and United dropped… Continue reading Sharewatch
Guardian Newspapers has this week announced the completion of extensive research into its papers’ sections and supplements. Guardian and Observer Sections 2000 is a detailed report covering the readership of its supplements, and is fully compatible with the National Readership Survey (NRS).Its research has shown that, of its weekday supplements, the most popular are the… Continue reading Guardian Publishes Sections Research For Advertisers
Nicholas Rudd-Jones has become group managing director (publishing) of Johnston Press. Rudd-Jones became managing director of Wiltshire Newspapers, part of Pearson Group, in 1995 before moving to United News and Media in 1997. Here he was initially commercial director, before moving on to become managing director of Express Newspapers, a post he held until this… Continue reading Appointments Brief
Telewest Communications today announced sales of 156,000 to its Active Digital service and stated that its goal for the future was to create Britain’s first “broadbandcaster”. Unveiling financial results for the first quarter, which saw the group begin its integration with content provider Flextech (see Telewest And Flextech Merger Cleared By DTI), chief executive Adam… Continue reading “Broadbandcaster” Telewest Signs Up 156,000 Digital Customers
The Independent Television Commission (ITC) has rejected the proposals put forward by ITV for halting the decline in audience figures for its evening news output. ITV will have to come up with a final set of proposals in time for the next Commission meeting on 22 June.Sir Robin Biggam, the ITC chairman said “The ITC… Continue reading ITC Rejects ITV’s Proposals For Halting Audience Decline
