Readers of online news services look first at the text on a page rather than graphics and photographs, according to recent research conducted by Stanford University and the Poynter Institute in the US. The study, in which the subject’s eye movements were tracked by small cameras attached to the side of their heads, showed that… Continue reading Online News Is All About Text
The Independent Television Commission (ITC) has published the first of its consultation papers regarding the specific prohibitions set out in its Code of Advertising Standards and Practice. Of 29 prohibitions reviewed, 16 have been recommended for deletion and 8 for amendment.“We have taken a completely fresh look at all these prohibitive rules in the code,… Continue reading ITC Begins Review Of Advertising Rules
The regional newspaper market took a step towards further consolidation over the weekend, when Newsquest signed a £444m deal for control of NEWSCOM. Newsquest, UK operating arm of US group Gannett, which publishes USA Today, won control of the group over bids from rivals Trinity Mirror and Johnston Press.Newsquest will pay £18 per share in… Continue reading Newsquest Signs £444m Deal For Control Of NEWSCOM
Music channel The Box has won another sponsorship deal with high street retailer Woolworths. It is understood that the new deal involves a significantly increased sum, but an exact figure is not being released.The Box, which airs for free on cable, digital and satellite platforms, allows viewers to request music videos via the telephone. The… Continue reading Box Secures Continued Woolworths Sponsorship
An announcement from WPP on Friday kept the market guessing when it revealed that talks were on again for a potential merger with US advertising agency Young & Rubicam. The first rumours regarding the deal were confirmed when initial talks were announced nearly a fortnight ago (see WPP Confirms Discussions With Y&R). However, a few… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.The PPA Magazines & B2B Conference begins today, featuring speeches by Chris Smith and Kevin Hand, from EMAP. The two-day event will be covered by Newsline.Tuesday Capital Radio announces interim financial results.Wednesday British Sky Broadcasting announces third quarter financial results.The deadline… Continue reading The Week Ahead
This week sees the launch of the Daily Telegraph‘s new supplement focusing on e-commerce. The first issue of dotcom.telegraph, to replace Connected, will appear in Thursday’s edition of the paper.Including three pages of e-commerce news, with the latest launches and share tips, the 12-page broadsheet supplement will also feature interviews with leading figures in the… Continue reading Telegraph To Launch Dotcom Supplement
There has been a further increase in the overall decline in national newspaper readership, according to the latest figures from the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 4.4% – or 3.2m readers – for the six month period ended March 2000.The largest falls came from the Sunday People (down… Continue reading National Newspaper NRS Round Up – March 2000
Rumours have surfaced in the trade and tabloid press this week that ITV is considering moving its nightly news broadcast again- this time to 10.30pm- in order to appease the Independent Television Commission (ITC). ITV is currently preparing a proposal for an ITC meeting on 18 May which will discuss the channel’s news output.ITV was… Continue reading ITV Rumoured To Be Considering News At Ten-Thirty
News of BSkyB’s partnership with the West Indian Cricket Board regarding broadcast and internet rights (see Sky Bags West Indies Cricket Deal) helped strengthen confidence in the company following the Elisabeth Murdoch’s resignation (see Elisabeth Murdoch To Quit Sky). Shares closed up 44p at £17.50.Reuters shares also rose yesterday, by 52p to £11.97, as did… Continue reading Sharewatch
