After weeks of talks, British advertising giant WPP has today confirmed its takeover of US rival Young & Rubicam. The $4.7bn deal will create the world’s largest advertising group.Chief executive of WPP, Martin Sorrell, said of the deal: “This transaction creates a new world leader. The two organisations are highly compatible. We share a common… Continue reading WPP Buys Young & Rubicam For $4.7bn
Radio’s increasing popularity may be linked to the internet, as users of one medium are more likely to use the other. Research carried out by Radio Joint Audience Research (RAJAR) in what it believes to be the biggest survey of its kind, has revealed the trend.It was found that while 9% of all adults surveyed… Continue reading Internet Usage Boosts Radio Audiences
The Independent Television Commission (ITC) has published an issues paper on the proposed acquisition by Granada group of United News and Media (UNM) or Carlton Communications, stating that in the form currently proposed, the mergers “would not in the view of ITC staff fit within the terms of current policy and legislation.”The paper points out… Continue reading ITC Publishes Granada Mergers Issues Paper
Local commercial radio made gains in its listening share for the March 2000 RAJAR period, rising 0.2% over the reporting period. At the same time the sector’s overall weekly reach was the second highest growth sector, climbing 3.4%. Average hours, however, remained static at 14.8 per listener per week.Of the local commercial stations broadcasting outside… Continue reading March 2000 RAJAR – Local Commercial Stations
Chrysalis released interim results yesterday showing profit across all divisions for the first time (see Chrysalis Turns Corner Into Profit). Shares in the company rose 28½p to £22.35 by close of trading.Despite pleasing news for commercial radio in yesterday’s RAJAR figures (see Commercial Radio Makes Gains In Latest RAJAR Report) and the release of strong… Continue reading Sharewatch
Guardian Newspapers has launched an educational website. Learn.co.uk offers UK school students, teachers and parents a vast range of interactive resources via the internet.A joint venture between the newspaper group and South African distance-learning company, Educational Interactive Services, the site will encompass the whole of the national curriculum by the end of 2001 and will… Continue reading Guardian Launches Educational Website
The Outdoor Advertising Association (OAA) has announced plans to invest £120,000 in an advertising research programme running from now until March 2001. The programme will study the influence and effectiveness of various forms of outdoor media for a number of advertising campaigns.Evaluation covering a range of objectives is planned to be carried out on four… Continue reading OAA Launches Research Into Advertising Effectiveness
Shares in BSkyB took a tumble yesterday after the company released figures showing a slide in profits for the first quarter of this year (see BSkyB Signs Sports Internet Deal As Digital Expansion Takes Its Toll). Prices fell 178p to £13.34.Bright Station, formerly Digitas, fell 9p to 90½p the day after it changed its name.… Continue reading Sharewatch
Shares in BSkyB took a tumble yesterday after the company released figures showing a slide in profits for the first quarter of this year (see BSkyB Signs Sports Internet Deal As Digital Expansion Takes Its Toll). Prices fell 178p to £13.34.Bright Station, formerly Digitas, fell 9p to 90½p the day after it changed its name.… Continue reading Sharewatch
Commercial radio’s share of listening has increased, closing slightly the gap between commercial and public service radio listening, according to the latest RAJAR figures released this morning.The data, which covers the reporting period to March 2000, shows All Commercial radio’s share of listening increasing by 0.4% points, when compared to the previous period, ending Decmember… Continue reading Commercial Radio Makes Gains In Latest RAJAR Report
