Total terrestrial television revenue for May 1999 (including GMTV) stood at £219.65 million, according to agency estimates. Of this, ITV took £150.28 million, a 15.1% drop on May 1998. Channel 4’s revenue also dropped back, by 8.5%, to £49.41 million and Channel 5 showed an increase in revenue of 14% to £15.03 million.GMTV’s revenue fell… Continue reading TV Revenue – May 1999
Cable & Wireless Communications is to role out its digital television launch campaign in the north-west, starting on 1 July, the date the service starts broadcasting. The £20m push will begin with direct mail and local press ads and eventually be extended to include TV. The mailshots will be sent to all of CWC’s 850,000… Continue reading CWC Offers ‘More Than Just TV’ In £20m DTV Campaign
Poole-based group Freestyle Publications has acquired two new snowboarding titles to add to its current portfolio, which includes the recently launched Boys Toys (see Newsline). The new titles are Snowboard UK and The Snowboard Bible, which Freestyle purchased this week from Air Publications.Snowboard UK has a circulation of 7,000 and is published seven times a… Continue reading Freestyle Publications Acquires Snowboard Titles
According to this morning’s Financial Times, BSkyB is close to achieving one million subscribers to its Sky Digital service, with about 800,000 signed up so far. Although Sky is not releasing any figures, the report suggests that the million mark could be reached within six weeks. Former GQ editor James Brown is understood to have… Continue reading Newsline Brief
The National Magazine Company has appointed Siobhan Kenny, media aide to Tony Blair, as its new director of communications. Kenny fills the role left by Bridget Rowe who left NatMags to pursue a new venture, the details of which have not yet been announced.At Downing Street, Kenny was involved in setting up the Strategic Communications… Continue reading NatMags Appoints Downing Street Media Aide As Communications Head
Cable TV company, NTL, and online sales specialists, Real Media, have created a joint venture to provide the UK’s first dedicated interactive television advertising service. The as-yet unnamed company will offer advertisers a ‘one stop’ service for developing interactive ads on digital television, including placement, delivery, reporting and post-campaign analysis.Initially the service will only be… Continue reading NTL And Real Media Create Interactive TV Advertising Service
Virgin Net is planning a £1.5 million online marketing campaign for this summer, designed to promote specifically its entertainment and leisure services. The campaign, launching in August, will focus on Virgin Net’s cinema, music, travel and sports information.Virgin Net’s publishing director, Alex Dale, says: “The prime objective of the campaign is to establish our entertainment… Continue reading Virgin Net Launches £1.5m Online Marketing Campaign
BLA, contract publisher for companies including Ford and NatWest, has repositioned itself as a ‘new generation of customer publishing agency’ under the name Citrus. Under the strapline ‘thinking with a twist’, Citrus is to apply the techniques of relationship marketing and customer relationship management theory to customer magazines.Commenting on the creation of Citrus, managing director,… Continue reading Contract Publisher BLA Rebrands As Citrus
The Government has today confirmed a date on which all tobacco advertising is to be banned in the UK (see Newsline). The new laws, published today as the draft Tobacco (Prohibition of Advertising and Promotion) Regulations 1999 will ban all forms of direct and indirect advertising on billboards, in newspapers and magazines from 10 December… Continue reading Government Sets A Date For Cessation Of Tobacco Advertising
Johnston Press, which yesterday received approval from the Competition Commission for its takeover of Portsmouth & Sunderland Newspapers (PSN) (see Newsline), remained stable during the day’s trading yesterday at 285˝p. PSN on the other hand rose 50p to 2162˝p.Emap continued to fall, dropping 15p to 1215p (see Sharewatch).The closing prices of media company shares yesterday… Continue reading Sharewatch
