The Advertising Association (AA) has published its annual Advertising Statistics Yearbook this week, showing that advertising spend rose to £14.3 billion during 1998 and accounted for its highest ever share of Gross Domestic Product (GDP).Press continues to attract the bulk of adspend, grabbing a 52% share. Expenditure on newspaper classified advertising increased by 5.6% during… Continue reading ‘Press Claims Bulk Of Adspend Share’ Says Advertising Association
Cable & Wireless Communications continued to rise yesterday after announcing the opening of a new call centre in Swansea. The group climbed 20˝p to 646˝p.Highbury House Communications, the publisher which yesterday announced the acquisition of Wyvern Crest, rose by žp to 26˝p (see Newsline).Regional newspaper group Newsquest fell 2˝p to 423p yesterday. It emerged this… Continue reading Sharewatch
Impacts Impacts for May 1999 were up for all audience categories across all channels. For ITV, two big Manchester United matches and coverage of the war in Kosovo are both likely to have pushed impacts up year on year. ABC1 Adults impacts on ITV were up by 7.6%.Channel 4’s Geri documentary came up trumps during… Continue reading TV Round-Up – May 1999
London Metro, the free morning paper published by Associated Newspapers, has announced its first circulation figure for May 1999 of 286,805. This figure has been calculated under a new certificate for Bulk Distribution Publications under the ABC brand.Metro launched in March this year with a target circulation of 350,000 (see Newsline). The paper is distributed… Continue reading Associated’s Metro Releases First Circulation Figure
The cost of developing digital television and internet services set the BBC back £154 million, or 7% of licence fee income, according to the Corporation’s Annual Report and Accounts 98/99, released this afternoon. As part of its digital ventures the BBC has launched BBC Online, now the most-used content website in Europe.The Corporation has faced… Continue reading Digital Investment Costs BBC £154m
Haymarket Magazines has announced plans to launch a new consumer football magazine called Goal. The fortnightly title is set to hit the shops in time for the start of the new football season in six weeks’ time.Goal will be a ‘glossy and stylish’ title aimed at boys aged between 9 and 14 years and Haymarket… Continue reading Haymarket Launches Goal Magazine
Revenue Total terrestrial television revenue for May 1999 (including GMTV) stood at £219.65 million, according to agency estimates. Of this, ITV took £150.28 million, a 15.1% drop on May 1998. Channel 4’s revenue also dropped back, by 8.5%, to £49.41 million and Channel 5 showed an increase in revenue of 14% to £15.03 million.GMTV’s revenue… Continue reading TV Round-Up – May 1999
Magazine publisher Highbury House has today announced the acquisition of Wyvern Crest, the data management and marketing service. Highbury, owner of Total Style and Women’s Health, acquired Wyvern for £3.75 million.Wyvern manages and markets database lists owned by its clients. The group sells the rights to use the data, which includes e-mail address lists, to… Continue reading Highbury House Acquires Marketing Database Group
The regional sales house Amra has secured the first ever national campaign in the regional press for Thorntons, the confectionary retailer.The campaign will stretch across 57 evening titles in the UK, and be exclusive to the regional press enabling Thorntons to reach more of its target customers in areas where national newspapers have low penetration.The… Continue reading Amra Secures First National Campaign In Regional Press
Cable & Wireless Communications rose by 12p yesterday to 626p. The cable operator, which launches its digital cable TV service in July (see Newsline), has announced that it is to create 1,200 new jobs by opening a call centre in Swansea.Granada jumped 46p yesterday to 1,204p yesterday following reports that it may be planning to… Continue reading Sharewatch
