Month On Month National newspapers May sales figures, released by the Audit Bureau of Circulations (ABC) today, show that the majority of titles failed to display any significant sales growth month on month. As a whole, the national newspaper market lost 0.3% of its net sales in May, an actual decrease of 79,542.The Financial Times… Continue reading National Newspaper ABC Round-Up – May 1999
A new research study was unveiled in Brussels this week by an industry delegation looking at national restrictions on advertising to children. The consortium includes the Advertising Association (AA), the European Group for Television Advertising (EGTA) and the Association for Commercial Television in Europe.The study, called An Overview and Comparison of Rules, Regulations and Policies… Continue reading Ad Consortium Aims To Counter Threat Of Ban On Kids’ Advertising
Coffee brand, Nescafé, has signed a deal with Channel 4 to sponsor its broadcast of US soap, Friends. The deal is understood to be worth £4 million and will see Nescafé appear at the opening and closing credits, as well as in the commercial breaks.The association begins on 17 June when Channel 4 begins showing… Continue reading Nescafé Signs £4m Friends Sponsorship Deal With Channel 4
Granada continued to fall back yesterday, following surge in its stock value earlier in the week when the group announced online expansion plans (see Sharewatch). The media and leisure group closed down 51p (3.9%) at 1,243p yesterday.The Daily Mail & General Trust, which admitted this week that advertising revenues on its new free London newspaper,… Continue reading Sharewatch
More Group, a subsidiary of US company Clear Channel (see More Group Urges Shareholders To Accept Clear Channel Bid), has today announced the agreed acquisition of 50.5% of France-based outdoor company Dauphin OTA for FF1.5 billion (£150 million). To facilitate a full merger between the two companies, More now intends to acquire the remaining shares… Continue reading More Group In £150m Merger With Dauphin
The rapid and constant rise of the internet has created, for publishers, a whole new editorial area for their magazine portfolios to cover. Since the Net began to take off seriously in the UK, around 1994, there have been around sixteen internet-related magazines launched. However, over half of these have since either been merged, suspended… Continue reading Haymarket’s Internet Title Joins Difficult Market
Cable telecommunications company NTL has confirmed that its digital cable television services will launch on 1 September 1999, with trials running up to that date during July and August.NTL expects to sign up 250,000 subscribers to its digital TV service by mid-2000 thanks to a bundling strategy of selling telephony, television, internet and interactive access… Continue reading NTL Aims For 250,000 Digital Subscribers By Mid-2000
Beeb.com, the BBC’s commercial web service, has joined forces with Scottish Telecom to provide a free ISP called FreeBeeb.net. The service is to be available from the summer, and will enable users to gain free access to the internet and email.Scottish telecom, which owns Demon Net, will provide the technology and infrastructure behind the web… Continue reading Beeb Joins Up With Scottish Telecom To Launch Free ISP
Latest data from the Cinema Advertising Association (CAA) shows that April 1999 admissions were down 17.5% year on year, from 12.1 million to 10.0 million. However, this is slightly higher than March’s 9.9 million admissions. Average weekly admissions for April were 2.34 million, according to the CAA.The most popular film in April was The Rugrats… Continue reading April Cinema Admissions Down 17.5% Year On Year
The radio stations Key 103 and Magic 1152 have attracted complaints in the Advertising Standards Authority’s latest bulletin.A poster campaign for the Emap Radio-owned stations featured the heads of the footballers Jamie Redknapp and David Beckham superimposed on to very muscular bodies. Redknapp’s solicitors complained that the posters implied that Jamie endorsed the radio stations,… Continue reading Emap Radio Ads Get Thumbs Down From Advertising Watchdog
