Three quarters of UK company directors claim that in refusing to cut their marketing budgets in the latest recession they maintained or increased their market share, despite the economic downturn. These are the findings of new research by the Chartered Institute of Marketing (CIM).The CIM survey shows that 69% of companies have resisted the temptation… Continue reading Maintaining Marketing Spend In Recession Pays Off, Says CIM
The readership figures for the national newspapers in April 1999 show that the majority of title’s have continued their decline in readership, compared to the same period last year. Nearly all of the Sundays suffered losses in readership, with the exception of the Mail On Sunday .The Daily Mail and the Financial Times both enjoyed… Continue reading National Newspaper NRS – April 1999
Two of the BBC’s popular dramas have been put under the spotlight in the latest report from the Broadcasting Standards Commission (BSC). Eastenders provoked 12 complaints when viewers were disturbed about the portrayal of violence in the the killing of Saskia and the subsequent disposal of her body.In its defence, the BBC argued that Eastenders… Continue reading Violence On BBC Provokes Complaints
At the beginning of last year, ITV chief executive Richard Eyre set the Network the target of taking 39% of peak-time viewing (1900-2230 hours) in 1999 and increasing this to 40% during 2000. The industry was taken aback by Eyre’s confidence, until it later emerged that he planned to meet these targets by completely changing… Continue reading ITV Viewing Share Flags As New Schedule Novelty Wears Off
The Evening Standard is to sell its Hot Tickets listing supplement on the newsstands each Friday, beginning today.The weekly listings guide is included free with Associated Newspapers’ Evening Standard each Thursday. The Friday edition, which costs 85p, is aimed at people who may not normally buy the paper or who have missed the Thursday edition.… Continue reading Standard To Sell Hot Tickets On Newsstands
Coverage from MediaTel’s inaugural Media Question Time has now been gathered together on one page. This includes audio, video, photographs and news stories from the event.The Media Question Time page can be accessed by clicking here, or by clicking on the icon at the top of today’s news stories.
Talk Radio is to broadcast an hour-long show each morning between 5 and 6am provided by Bloomberg. Bloomberg On The Money will offer financial and business news, views and comments. Talk also proposes to broadcast a 24-hour city and business Bloomberg service on the London digital radio multiplex (see Newsline). The Bloomberg breakfast show will… Continue reading Newsline Brief
The Dialog Corporation, a provider of internet-based information, has announced first quarter results today for 1999, with a 7.8% increase in revenue from Q4 1998 to £42.7 million. Pre-tax profit was £425,000, and earnings per share for the quarter were 0.3p.Dialog is still attempting to turn around revenues and profits from the merger of MAID… Continue reading Dialog Announces 8% Increase In Q4 Revenue
BARB (Broadcaster’s Audience Research Board) is issuing a formal invitation to tender for the new Audience Measurement Contract. Submissions to tender should be made to the chief executive at BARB, and formal negotiations for the contract will begin with those groups that convince BARB they have a serious interest in submitting a tender.The research contract… Continue reading BARB Puts Audience Measurement Contract Out To Tender
Carlton Communications continued to fall yesterday, suffering a 21p drop in its share price to 510˝p. ONdigital, the joint digital TV venture owned by Carlton Communications and Granada, begins its set-top box giveaway today (see Newsline). Granada rose by 19p to 1267p.BSkyB, which is also gearing up to begin giving away its DTV set-top boxes,… Continue reading Sharewatch
