Interactive digital television services company, Open, has handed its strategic media planning and buying business, worth £15 million, to MindShare. MindShare has taken the account without a formal pitch, although Open did hold talks with a few other agencies before settling with MindShare.MindShare’s sister agency, Ogilvy & Mather, already handles the creative work for British… Continue reading MindShare Takes £15m Open Account
This was the week when most of the news programmes went to town on the murder of television presenter Jill Dando. The shocking death prompted a mass interest in news, with people desperate for further information. ITV was correct in its assumption that most people like their news delivered to them in the early evening,… Continue reading TV Viewing Summary W/E 02/05/99
The latest round of national newspaper circulation figures, released by the Audit Bureau of Circulations (ABC) today, shows that most papers are continuing to drop sales year on year.The Independent, which has been struggling for some time with falling sales, appears to be stopping the rot. In the six months to April 1999, the Indy… Continue reading National Newspaper ABC Summary – April 1999
The latest round of national newspaper circulation figures, released by the Audit Bureau of Circulations (ABC) today, shows that most papers are continuing to drop sales year on year.The Independent, which has been struggling for some time with falling sales, appears to be stopping the rot. In the six months to April 1999, the Indy… Continue reading National Newspaper ABC Summary – April 1999
Cable & Wireless pulled back 29p after a dip in value following the company’s profit warning announced on Wednesday (see Sharewatch). C&W closed at 834p. Its UK subsidiary, Cable & Wireless Communications (CWC), is being lifted over rumours that Microsoft is interested in taking a stake in the company (see Cable & Wireless Profits Warning… Continue reading Sharewatch
Cable TV and telephony company, Telewest Communications, has reported an increase in the number of its television customers and a reduction in churn – the number of customer leaving the service.During the first quarter of 1999, television penetration was up 2.5% points to 24.4% year on year, whilst churn fell back 7.5% points to 27.1%.… Continue reading Telewest Increases Customer Base As Losses Deepen
BSkyB has just confirmed that Tony Ball is to be its new chief executive officer (see BSkyB Gets New Chief Executive). He is to take over the top position at the pay-TV satellite broadcaster on 1 June 1999, when current chief, Mark Booth, leaves to set up e-partners.Ball has worked at BSkyB before as both… Continue reading BSkyB Confirms Ball As New CEO
Channel 5 chief executive, David Elstein, told a reception on Tuesday that the broadcaster will need more cash investment if it is to raise its share of viewing to 7% in the next few years. He also said that C5 is on course to take a 5.2% share of viewing during 1999.Channel 5 is owned… Continue reading Channel 5 Needs More Cash To Boost Share, Says Elstein
A discussion of whether the ‘global kid’ exists was the subject of the first speaker at the MRG meeting at Leo Burnett on 11 May. Denise Gardiner, head of research at the advertising agency, gave attendees a sneak preview of the speech she plans to give at this year’s Kid Power Conference in Barcelona, and… Continue reading MRG Meeting – Understanding And Researching Kids
Express Newspapers’ managing director Nicholas Rudd-Jones is to transfer to Express’s parent company United News & Media to head up its online business development. He will initially be working on LineOne.co.uk, which is part owned by United News & Media (see Newsline).Andy Jonesco is to move up to take the place of Rudd-Jones. Jonesco is… Continue reading Express Newspapers MD Transfers To United News & Media
