Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
During the second session on Friday morning at this year’s MRG Conference in Nice, Gary Roddy, research executive at Channel 4, had the task of ‘tracking down the elusive viewer’.The problem of constant change over the last 30 years in everyday life means that these changes and the effect they have on the audience also… Continue reading Probing The Depths Of Audiences
Jeff Eales of Granada Media reported briefly to the Nice MRG Conference on the work of the ITV Technology Group – formed to look at brand attribution and electronic trading.Most progress had been made with the former, the result of which, Jeff hoped, would be a standard industry list of naming conventions for advertisers, brands… Continue reading Brand Attribution Project Makes Steady Progress
A speech at the last conference which caught the imagination of Douglas McArthur of the RAB was the inspiration for the paper by Andrew Ingram (RAB) and Charlie Makin, the managing partner of Booth Lockett Makin. Radio Memories was inspired by McArthur’s desire to create a new milestone in radio research. BLM was then charged… Continue reading Radio Memories At The MRG
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
Carlton Online launches a new website at www.Jamba.co.uk, which is a site devoted to games and prizes!Kirsty Marron, Jamba’s producer, explained: “Jamba.co.uk is the best site for British internet users to play games and win big prizes. While the internet is becoming a useful tool in daily life for many people, Jamba shows that it… Continue reading Carlton Pumps Some Fun Into The Internet
So says James Walker, founding partner of media consultancy Edge, winning few friends amongst delegates at the Nice MRG Conference. “The traditional media researcher is as useful as a blacksmith on the M25”.There is the opportunity for media agencies to offer quantitative business-focused advice, but – despite the recent birth of Carat Insight, Universal Truths,… Continue reading “The Traditional Media Researcher Is Dead”
Telewest, the cable television company, yesterday revealed a small fall in year on year third-quarter losses from £91 million to £85 million. Sales this year rose 38% to £138 million.The group recently completed its merger with General Cable (see Newsline). Since the merger, the enlarged Telewest currently covers around 5.9 million equity franchise homes and… Continue reading Telewest Results See Rise In Sales
This week saw a bit of a tour de force for BBC1’s main soap opera Eastenders, when instead of the usual drudge round the various different residents of Albert Square, the script writers decided to focus on just four main characters. Monday’s episode, watched by 14.32 million people, set things in motion when Roy Evans… Continue reading TV Viewing Summary W/E 01/11/98
Belinda Beeftink’s opening address as chairperson of the MRG talked of researchers “growing up” – a couple of hours later the traditional researcher had been gunned down with scarcely a whimper in response. The assassination, subtle in some cases, merciless in others, had been led by client, research company and independent media strategist.The last was… Continue reading Reflections On The 1998 MRG Conference, Nice
