The Independent has dropped its ad agency, Lowe Howard Spink, just six months after its appointment. The paper has appointed Euro RSCG Wnek Gosper as Lowes’ replacement. Lowes recently produced The Independent‘s cinema campaign (see The Independent Launches Brand Campaign). Bauer Publishing, which produces Bella and TV Quick, has agreed to have its titles audited… Continue reading Newsline Brief
Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.In terms of share amongst the ITV franchises, Central and LWT both enjoyed a boost to their… Continue reading TV Revenue – October 1998
Regional radio groups, Chrysalis Radio and Border Radio Holdings, have today announced the creation of a new strategic alliance which will offer a national sales operation.Chrysalis currently operates seven stations across the country, most under the Galaxy brand, and Border owns the three Century stations based in Manchester, Nottingham and Gateshead. This ten-strong network is… Continue reading Chrysalis And Border Radio Forge Sales Alliance
Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 6.3% to an estimated £192.7 million, C4’s rose by 14.2% to… Continue reading TV Revenue – October 1998
The Observer has linked up with UCI Cinemas this month to give readers free cinema tickets. Vouchers in The Observer’s ‘Life’ magazine will entitle readers to 2 cinema tickets for the price of one.Readers can exchange the vouchers to see any film at any time until the end of the year. The promotion is to… Continue reading The Observer In Cinema Ticket Giveaway
Talk Radio, the station which was recently bought by Kelvin MacKenzie’s consortium TalkCo (see Newsline), has announced a deal with Sky Sports News to provide listeners with up-to-the-minute results and interviews. The deal gives Talk Radio access to Sky Sport’s audio material 24 hours a day.Kelvin MacKenzie commented on the deal: “This deal will enable… Continue reading Talk Radio And Sky Sports Secure A Deal
It is understood that thirty of the UK’s largest advertisers have written to the Independent Television Commission (ITC) backing ITV’s plans to move the News At Ten (see ITV Axes News At Ten). The ITC is holding a meeting tomorrow at which a decision over whether to permit the move will be made. Details will… Continue reading Newsline Brief
The Flextech-owned channel Trouble has signed a deal with publisher Attic Futura to produce a masthead programme of its title, Sugar. The programme, called Sugar’s Real Life Stories, will be a series of 13 x 30 minute episodes and will focus on the life experiences of teenagers.This follows a deal struck between Trouble and Attic… Continue reading Trouble For Masthead Programming
The recently launched lad’s magazine Front (see Newsline), published by Sally O’Sullivan’s group Cabal Communications, today denied reports in Marketing and Marketing Week that the title is being kept of the shelves at supermarkets ASDA and Sainsbury’s.According to some of the trade press reports, both supermarkets are refusing to stock the magazine because of concern… Continue reading Cabal Retaliates To Alleged Ban Of Front By Supermarkets
BBC Magazines has announced that its title Tomorrow’s World , launched at the beginning of the year (see Newsline), is to close after it failed to reach its target sales.The title’s only ABC audit figures for the period March ’98 – May ’98 showed the magazine had a total circulation of 61,314.The current December issue,… Continue reading Tomorrow’s World Magazine To End
