Capital Radio is revamping its websites to make them better reflect the style and output of the group’s radio brands. The new sites will have extensive content and design changes that will make them appear simpler, faster and easier to use.The main focus of the sites will centre around music, entertainment, football and online shopping,… Continue reading New Look For Capital Radio Websites
The Independent Television Commission has gained backing from the High Court over its ‘unbundling’ rule. The TV company Flextech’s challenge of the ITC’s ruling earlier this year, which claimed that the commission was acting outside of its legal powers (see Newsline), failed when the ITC received backing from the High Court..The ITC’s proposed unbundling plans… Continue reading ITC Gets Backing Over Unbundling
Jeff Eales of Granada Media reported briefly to the Nice MRG Conference on the work of the ITV Technology Group – formed to look at brand attribution and electronic trading.Most progress had been made with the former, the result of which, Jeff hoped, would be a standard industry list of naming conventions for advertisers, brands… Continue reading Brand Attribution Project Makes Steady Progress
Channel 4 announced today that it has struck a deal with AC Neilsen, the business information and analysis service, to purchase additional audience viewing data for the Republic of Ireland.The channel will now have access to quarter-hour viewing information from April 1998.Andy Barnes, commercial director of Channel 4, said after making the announcement: “Channel 4… Continue reading Channel 4 Secures Additional Audience Data
Bob Hulks bounded on to the MRG conference platform on Friday afternoon as independent chairman of the NPA Review Group, charged by all national newspaper publishers with “putting newspapers at the forefront of media research”.Newspaper investment in research is minimal, said Hulks – approximately 0.08p per £1 of advertising revenue (TV is about 0.32p, radio… Continue reading Newspapers “will take research initiative”
Following reports last week of GWR’s concerns about radio ownership rules (see Newsline), the radio group has called for current rules governing commercial radio ownership to be replaced by those similar to the ones governing television.GWR’s model calls for a 20% maximum audience share for radio, which is 5% more than the limit on television.… Continue reading GWR Finds A Model For Radio Ownership
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
ITV’s one-off drama Goodnight Mr Tom has proven to be a hit with the viewers. The World War II set drama starring John Thaw pulled in 13.81 million viewers and captured 4th on the top thirty programmes list.Despite the negative press coverage of the programme, LWT’s Moment Of Truth is still managing to hold onto… Continue reading TV Viewing Summary W/E 25/10/98
Trinity, the UK regional newspaper publisher, announced today that it has acquired Mediaserve Ltd for approximately £1.6 million. Through its wholly owned subsidiary Amra, Mediaserve represents a substantial number of Trinity’s titles to advertisers.Trinity will be transferring all of its titles to Amra in time, but at the present will remain with its current saleshouse.Philip… Continue reading Trinity Acquires Amra
Speaking at the MRG Conference in Nice this morning, Richard Eyre, chief executive of ITV, explained his thinking behind setting ITV’s 40% peak-time target for the year 2000. “I was not forced into it. ITV had under-performed, and the alternative was to manage decline. Everyone – John Birt apart – wants a strong ITV.”Eyre admitted… Continue reading Eyre Explains “Fantastically Ambitious” ITV Targets
