By the year 2005, 42% of households will have digital television, according to the latest CIA MediaVision predictions for this month. This makes an analogue switch-off date between the years 2010 and 2012 a possible target.As well as this, CIA predicts that if penetration of digital TV is as high as 75% come 2010, then… Continue reading Digital TV To Give Blast-Off To Home Shopping, Say CIA
Capital Radio is revamping its websites to make them better reflect the style and output of the group’s radio brands. The new sites will have extensive content and design changes that will make them appear simpler, faster and easier to use.The main focus of the sites will centre around music, entertainment, football and online shopping,… Continue reading New Look For Capital Radio Websites
The Independent Television Commission has gained backing from the High Court over its ‘unbundling’ rule. The TV company Flextech’s challenge of the ITC’s ruling earlier this year, which claimed that the commission was acting outside of its legal powers (see Newsline), failed when the ITC received backing from the High Court..The ITC’s proposed unbundling plans… Continue reading ITC Gets Backing Over Unbundling
Jeff Eales of Granada Media reported briefly to the Nice MRG Conference on the work of the ITV Technology Group – formed to look at brand attribution and electronic trading.Most progress had been made with the former, the result of which, Jeff hoped, would be a standard industry list of naming conventions for advertisers, brands… Continue reading Brand Attribution Project Makes Steady Progress
Channel 4 announced today that it has struck a deal with AC Neilsen, the business information and analysis service, to purchase additional audience viewing data for the Republic of Ireland.The channel will now have access to quarter-hour viewing information from April 1998.Andy Barnes, commercial director of Channel 4, said after making the announcement: “Channel 4… Continue reading Channel 4 Secures Additional Audience Data
Bob Hulks bounded on to the MRG conference platform on Friday afternoon as independent chairman of the NPA Review Group, charged by all national newspaper publishers with “putting newspapers at the forefront of media research”.Newspaper investment in research is minimal, said Hulks – approximately 0.08p per £1 of advertising revenue (TV is about 0.32p, radio… Continue reading Newspapers “will take research initiative”
Following reports last week of GWR’s concerns about radio ownership rules (see Newsline), the radio group has called for current rules governing commercial radio ownership to be replaced by those similar to the ones governing television.GWR’s model calls for a 20% maximum audience share for radio, which is 5% more than the limit on television.… Continue reading GWR Finds A Model For Radio Ownership
The Radio Authority has announced that it is offering the new ILR licence for Telford to Telford FM (Telford Radio Ltd). The station will have a potential adult (15+) audience of 115,000 .The licence will come into affect as soon as Telford FM is ready to begin broadcasting.Radio Authority: 0171 405 2724
The consultant Neil Shepherd-Smith was the next to take the stand at this Week’s MRG conference to talk us through the methodology used to create the POSTAR data (see Newsline).Neil first covered the subject of poster panel classification and why it is so necessary to do this. Outdoor is the most difficult medium to research… Continue reading The Future Is Nigh: Poster Classification In The 21st Century
Mollin Group has announced a deal with US group Weider Publications to produce UK versions of two health titles, understood to be Men’s Health and Health and Shape.Former editors of GQ Active and Health & Fitness have apparently been recruited to develop the project, Stephen Ferns and Sharon Walker respectively.Weider currently publish Muscle & Fitness… Continue reading US Titles Due For UK Launch
