The meeting of the EU’s Expert Group on Commercial Communications on 22 October will apply the proportionality assessment methodology for the first time to discounts, and will also have a first exchange of views on premiums. Predictions that the group would also start to consider advertising to children may be premature, as the EC is… Continue reading EU: Expert Group meeting
The Radio Authority has decided to award the national commercial digital multiplex licence to Digital One, the digital consortium owned by GWR (57%), NTL (33%) and Talk Radio (10%).Digital One was the only group to submit an application for the licence (see Newsline), although in the run up to the deadline other parties considered submissions,… Continue reading Radio Authority Awards Digital Radio Multiplex To Sole Applicant
The Word, the centralised sales and marketing operation which represents the regional daily paid-for press to national advertisers, reported a successful year at its 10th Annual Meeting.Turnover was £3.9 million, and the group announced that it intends to phase out subscriptions by the year 2000. As well as this, the website, at www.theword.co.uk, is to… Continue reading The Word To Phase Out Subscriptions
ADscience, a UK-based computer company, launched new software today called ADfilter: a new internet facility that the group claims removes advertising from web pages and so speeds up internet browsing.When installed, ADfilter removes advertising banners, pop-up ads and other promotional material on the internet, and the company claims that tests show that download speeds increase… Continue reading UK Computer Company Filters Out Net Ads
The Radio Authority has imposed a £4,000 fine on Capital Radio’s Xfm following a failure to meet the Promise of Performance as set out in its licence description.Capital Radio bought the indie/alternative London station in May this year (see Capital’s Xfm Move Dependent On Watchdogs) and moved its operation from Charlotte Street to Capital’s headquarters… Continue reading Capital Radio Fined By RA For Xfm Output
As admitted by the Mirror Group last week, the Mirror has for the first time fallen behind the Daily Mail in terms of circulation. During September the Mail sold 2.42 million copies, compared to the Mirror‘s 2.38 million.Circulation across the broadsheet market was down by 3.3% to 5.63 million copies – a loss of 191,000… Continue reading Daily Mail Overtakes Mirror In Latest ABC Figures
Quality Market In September, circulation across the broadsheet market was down by 3.3% to 5.63 million copies – a loss of 191,000 copies on April-September 1997. The drop in the quality market’s circulation was spread fairly evenly across the papers, with only the Financial Times and the Sunday Times recording any increase at all.The Daily… Continue reading National Newspaper ABC Round-Up – September 1998
Monday A National Newspaper ABC Round-Up will be available on Newsline later today.Tuesday The Retail Prices Index for September will be released.Wednesday Channel 5 is to show the Euro 2000 qualifying match between England and Luxembourg. Kick-off is at 7:30pm, and the programme will be followed by an interview with David Beckham, who will talk… Continue reading The Week Ahead
TV advertisers are increasingly including company website addresses in their adverts; nearly a fifth of television ads now featuring URL. This is one of the findings of the latest Channel 4/BT Direct Response TV Research.With 25% of adverts carrying a response mechanism, 54% of viewers go on to visit a site address advertised, although respondents… Continue reading Web Proves Useful In Direct Response Advertising
The Observer is running a series of covermounts featuring pocket-sized restaurant guides. The restaurant recommendations were compiled from a national survey across Observer and Guardian readers.The first of the series of four is published on 18 October and will cover the London area. The following guides will look at the North West, the Midlands and… Continue reading Restaurant Guide Promo For Observer
