Sky Digital’s Pub Channel, planning to launch later this year, is currently in discussions with advertisers to offer in-pub promotions that link-up with the channel’s content. One of these ideas is to offer scratchcards to pub customers which will promote new drinks and brands.Around 40,000 UK pubs (56%) currently subscribe to BSkyB in order to… Continue reading Sky’s Pub Channel To Offer Promotional Advertising
Ericsson has launched ‘Internet Advertiser’, which it claims is the industry’s first intelligent network application that distributes targeted advertisements and guarantees that adverts are viewed by internet users.With Internet Advertiser, internet service providers (ISPs) can provide free or low cost internet access to subscribers while generating increased revenue from advertisers, says Ericsson. The system allows… Continue reading Ericsson Launches Internet Ad Targeting
The meeting of the EU’s Expert Group on Commercial Communications on 22 October will apply the proportionality assessment methodology for the first time to discounts, and will also have a first exchange of views on premiums. Predictions that the group would also start to consider advertising to children may be premature, as the EC is… Continue reading EU: Expert Group meeting
Discussions are under way on a global accord on an international email preference service, which would enable email address holders to register with a national database accessible to users of commercial email. Direct marketing bodies will be meeting in the USA later this month to consider proposals for the international framework.
The Department of Trade and Industry has sent to interested parties a Consultative Document “Liberalising Trade in Services” seeking comments and advice on what should be the UK’s objectives and priorities for the new multilateral negotiations on trade in services starting in 2000. Copies of the Document are available from the DTI, 348 Kingsgate House,… Continue reading UK: DTI Consultation on GATS
Future Publishing announced some further appointments this week, following its creation of an advertising director on Friday (see Newsline).David Roberts has been moved to the role of international development publisher, and David Lilley has been made contract publisher.John Weir becomes publisher of Future’s online business, FutureNet, and both Jackie Garford and Rob Price move up… Continue reading Internal Changes At Future
In reaction to the ECJ´s recent criticism of EC inaction, Competition Commissioner Karel Van Miert, has announced that the EC is drawing up a working paper on ‘State Aid to Public Television Stations’. Speaking at a press conference last week, Van Miert said that he intends to draw up guidelines to enable the EC to… Continue reading EU: EC Acts on Public TV Funding
Vice-President of the EP, Georgios Anastassopoulos (Gr, EPP) has recommended that the EP adopts rules to ensure the rights of TV and broadcasting services in respect of satellite and cable. In a report to be presented to the EP, MEPs are expected to vote in favour of measures to govern the use of decoders and… Continue reading EU: Satellite TV and decoders
IPC Magazines has bought Link House Media, of which Link House Magazines is a wholly-owned subsidiary, in the first IPC acquisition since its leveraged buyout in January (see IPC Magazines Gains Independence). The financial consideration for the purchase was not disclosed, although the group was backed by venture capitalists, Cinven, the same group which financed… Continue reading IPC Acquires Link House Media For Undisclosed Sum
Worldwide market research company, Taylor Nelson Sofres, has bought video research specialists Media Vision Research (MVR). TNSofres currently operates the BARB TV viewing measurement research, which is the basis for MVR’s VideoTrak data.Nic Lewisohn, MVR’s UK and Ireland director, said: “The video and its related industries will now benefit from one of the world’s largest… Continue reading Taylor Nelson Buys Video Research Group
