All but four of the national papers lost readership year on year during the NRS period January 1998 – June 1998. The Mirror gained the most significant number of readers, with an increase of 3.66%. The other titles which didn’t experience readership losses were the Express On Sunday up 2.57% and the Times 0.79%.The biggest… Continue reading National Newspaper NRS – June 1998
The European Commission has announced that it will be pursuing infringement proceedings against member states who have not implemented the legal protection of databases Directive by the due date of 1 January 1998. The MS are Belgium, Denmark, Greece, Ireland, Italy, Luxembourg, the Netherlands and Portugal.
The Periodical Publishers Association (PPA) has welcomed amendments to the Independent Television Commission’s Code which allow publishers to draw upon topical events to provide content for their printed titles and corresponding TV shows, as well as accepting the need for “overlapping” features reflecting the character of the magazine and the corresponding TV show. The amendments… Continue reading UK: Publishers welcome ITC revision
According to ITC data released today, the ITV Network (including GMTV) attained an average viewing share of 32.5% for the year up to 30 June 1998. BBC1 gained a share of 30.0%. However, BBC2 pipped Channel 4 gaining 11.2% average share, to C4’s 9.9%.Channel 5 managed to clock an average viewing share of 3.5% for… Continue reading ITV Clinches Annual Viewing Share Over BBC1
IPC Magazines has appointed Caroline Lowe as head of ad marketing for its Country & Leisure Group.Lowe joins IPC from Haymarket where she was research manager for its consumer group. She is to report to Philippa Stuart, IPC’s marketing director of advertising.IPC Magazines: 0171 261 6575
BSkyB’s digital TV war against On Digital (see Countdown To BSkyB Digital Launch Begins) has led brokers Merrill Lynch to downgrade the satellite broadcaster’s profit forecasts for the next two years.Sky has promised free satellite dish installations to digital customers at a cost of around £80 per subscriber. As a result of this, along with… Continue reading BSkyB Report Downgraded Following Digital Promotions
The European Commission is to draw up a table of national regulations and other controls on discounting practices. This will form the basis of any further proposed action to reinforce single market rules and principles in commercial communications. The table, and an accompanying paper, will seek comments from the Expert Group on Commercial Communications and… Continue reading EU: Expert Group to study premiums
Nigel Griffiths MP, DTI Consumer Affairs Minister, has been replaced by Kim Howells MP in a Government reshuffle that leaves the DTI looking more pro-European and less interventionist in outlook. Whitehall sources suggested that Mr Griffiths had been likely to introduce restrictive controls on advertising in the near future.
Phil Hinton, the editor of Rodale Press’ Men’s Health, is leaving the title to join IPC Magazines. A spokesperson for Rodale Press stated that Hinton is leaving as the opportunity has arisen to work on the launch of some new men’s titles with IPC.Hinton himself commented: “There is still plenty of scope for good titles… Continue reading Men’s Health Editor To Join IPC Magazines
The Greek TV toy ad ban remains at issue as the Commission continues its period of consultation on wider aspects of children’s advertising in connection with the Article 169 procedure initiated by European toy manufacturers. It is understood that Commissioner Monti wishes to return to the Commission with enough information and research data to be… Continue reading EU: Toy ads consultation continues
