TDI, the UK outdoor advertising company, are marketing the sponsorship package for the Millenium Dome tube station, North Greenwich. The opportunity offers blanket advertising coverage in the new Jubilee Line station, and marks the first time that a whole tube station, including the London Underground logo, can be used to promote a particular product.The 24-month… Continue reading Million Pound Millenium Dome Tube Deal
The launch of Richard Branson’s Virgin Online Megastore has been postponed in order to develop a more sophisticated online sales initiative.The Megastore is planning to launch on the internet with a wave of other retailers going online (see Newsline), and with internet retailing accelerating rapidly in the music and video sectors.Virgin Megastores: 0181 400 4000
IPC’s circulation department has seen the appointment of some new circulation executives.Steve Kendall (Country and Leisure Group) and Dan Fuller (Music and Sport Group) are promoted to senior circulation executives, whilst Graham Bradley moves to SouthBank Publishing Group to a similar position.Reid Holland will be working on the the Music and Sports titles, also as… Continue reading Restructuring At IPC
The National Readership Survey (NRS) has released data covering the period January – June 1998 – the first period to be covered by the NRS’ new methodology.Because of the new sampling and questioning techniques involved for this period, NRS is advising strong caution when comparing the readership data with earlier NRS periods when the survey… Continue reading National Newspaper NRS – June 1998
The launch of Chelsea Football Club’s monthly publication at this moment in the team’s career begs the question of just what language will it be written in? ‘Fashionable’ Chelsea have endorsed expensive foreign imports more than any other Premiership football team and this is reflected in the magazine’s image. It is glossy and stylish in… Continue reading First Issue Review – Chelsea Official Magazine
The National Readership Survey (NRS) has released data covering the period January – June 1998 – the first period to be covered by the NRS’ new methodology.Because of the new sampling and questioning techniques involved for this period, NRS is advising strong caution when comparing the readership data with earlier NRS periods when the survey… Continue reading National Newspaper NRS – June 1998
The EC has adopted a communication noting that the United States has taken account of its concerns and criticisms over American plans for the management of names and addresses on Internet. The EC and the USA now agree that all pending decisions should be referred to the Internet Assigned Numbers Authority, due to be established… Continue reading EU: Internet names issue resolved
Alongside the unveiling of half-year financial results yesterday (see Pearson Profits Remain Strong), Pearson chief executive, Marjorie Scardino, is also reported to have confirmed that the group is looking to dispose of its stake in satellite broadcaster BSkyB.Pearson holds only 3% of BSkyB, but it is expected that a sale may fetch over £220 million,… Continue reading Pearson Looks To Sell BSkyB Stake
Neil Kinnock, the EU Transport Commissioner, has no intention of banning car advertising at an EU level. Replying to widespread press suggestions to the contrary, Mr Kinnock said “I wish to reassure everybody, industry and consumers, that there are no plans to ban car advertising.” Confusion over EU plans to regulate car sales and advertising… Continue reading EU: Commission denies ad ban
