The Maxim website has been ‘extensively redesigned’ to give it a new look. The site is an offshoot of Maxim, the popular men’s title.The site has acquired a number of new interactive features, and started up Premier League predictions.Maxim: 0171 917 3912
The Premier League has completed its sponsorship line-up for the 1998/99 football season. Visa and Swatch have just secured deals with the FA to become executive and second-tier sponsors respectively.The FA said recently that it wished to clear the ‘clutter’ of advertisers by having only five major sponsors that will have their logos on perimeter… Continue reading Visa And Swatch Join Premiership Sponsors
Preparations for the launch of its digital satellite service on 1 October have seen annual profits at BSkyB fall by 13.6%. The satellite broadcaster’s increased spend on marketing and sports, along with investment in research and technology, has seen pre-tax profits at the company fall from £313.7 million last year to £270.9 million for the… Continue reading Digital Spend Hits BSkyB Profits
WPP, the worldwide communications service group, is to sponsor London’s first Arts College for the Media Arts. WPP’s 3 year committment to the project is part of the Government’s new schools initiative to make learning more relevant to the skills of future employers.WPP is also launching a post-production company, called ‘The Farm Post Production’ which… Continue reading WPP Group Invest In The Future
This week the Radio Authority is advertising small scale local FM radio licences for Lanarkshire, Scotland.Small-scale coverage will be within the unitary authority areas of North Lanarkshire and South Lanarkshire. Each licence will be for eight years from the start of broadcasting, and the closing date for applications is 8 December 1998.The Authority will be… Continue reading Radio Authority Advertises Scottish Local Radio Licences
Northcliffe Newspapers Group has appointed Malcolm Pheby as managing director of its Lincolnshire Publishing Company.Pheby was named Newspaper Industry Editor of the Year in 1993, and has previously edited the Evening Star. He came to Northcliffe from the Express, where he was assistant editor.He commented: “It is a privilege to be appointed managing director at… Continue reading New MD For Lincolnshire Publishing Company
ITV sales house, Laser, has signed up internet technology company, Real Media, to provide ad management software for the ITV Formula 1 website (http://www.itv-f1.com/).Real Media’s software, Open Ad Stream, will manage all advertising and sponsorship on the site and provide post campaign analyses. The site currently has no advertisers but Laser claims that it receives… Continue reading Laser Signs Real Media For ITV F1 Website
Manchester United’s club-dedicated digital television channel, MUTV, was launched by club manager, Alex Ferguson, yesterday.The channel, which is a joint venture between the football club, BSkyB and Granada (see Man United Channel Confirmed), will broadcast for six hours a day from 10 September. Initially, it will be available only to Sky subscribers, via Sky Digital,… Continue reading Man Utd. Launches Own TV Channel
It is understood that the US-based satellite network E! Entertainment is in negotiations to launch a UK channel.Unconfirmed reports suggest that BSkyB is one of the contenders for the venture; a spokeperson today commented that BSkyB is “looking for the best possible lineup.”BSkyB has recently clinched a deal with Channel 4 to carry the new… Continue reading US Channel To Entertain UK
Following the dismissal of John Mulholland, editor-to-be of Sporting Life yesterday (see Newsline), Mirror Group announced today that Pat Pilton has been appointed to supervise the ‘editorial development’ of the title.The title’s launch date, initially planned for Autumn, was recently postponed in a controversial move, after which Mirror Group assured staff that the project would… Continue reading Sporting Life Gains A Supervisor
