MTV is claiming that it is the second most popular cable and satellite broadcaster in Ireland, after new research by Irish Marketing Surveys.The results, based on telephone interviews amongst 16-34 year olds in the Dublin area who receive the channel, revealed that 65% tuned into the channel every day while 93% tune into MTV in… Continue reading MTV Claims Irish Success
Commercial radio reached its highest ever quarter ad revenue in Quarter 4 1997 with a figure of £100m, which is a growth of 15.3% year on year. This means that commercial radio’s quarterly share of the advertising market has broken the 5% barrier for the first time.This puts the total radio revenue for the full… Continue reading Radio Revenue Reaches £100m For Q4
Saleworld Publishing will be launching Careerwoman Cars Nuts About Motoring in April.The title, which will run a variety of female-targeted articles and features on all aspects of the motoring world, will have a cover price of £2.50 and an initial print-run of 90,000. Nuts About Motoring will initially be published quarterly but there is the… Continue reading Motoring Magazine For Women To Launch
Following yesterday’s decision by the DTI to block Johnston Press’ buyout of Home Counties Newspaper Holdings (subscribers see Johnston’s Agreed Newspaper Takeover Blocked), the two have entered ‘active discussions’ to decided the way forward.The Government has said that it will refer the deal to the Monopolies and Mergers Commission (MMC) if both parties continue as… Continue reading Johnston And Home Counties Consider Next Move
United News and Media has said that its chief operating officer David Arculus will be leaving the company when his contract expires in April 1999.Arculus has been with United only nine months after he stepped down from EMAP as managing director (subscribers see EMAP Loses Boss To UNM). It is believed that he will join… Continue reading Arculus To Leave United
July-December 1997 consumer magazine ABC reports are now available to subscribers in the Press features list of Newsline. The data is also available in Press Planner.
The Government is to consult the public and the broadcasting industry on the way in which digital TV and its benefits can best be introduced across the UK and how the switch from analogue to digital services can take place.An independent report has been published by NERA/Smith which analyses the options for digital take-up and… Continue reading Government To Consult On Digital
BT has announced that it is to trial a revolutionary new payment system called BT Array which is aimed at internet users who wish to make small value purchases.The trial, scheduled to last six months, is aimed at making purchases of around a few pounds easy, secure and economical. Companies selling their services or content… Continue reading BT To Trial New Internet Service
Southern Newspapers has announced a number of changes to the structure of its main Board of Directors. James Sexton, chief executive since 1991, will now concentrate on group development, strategy and general management.Philip Ratcliff, currently operations director and Board member since 1987, is appointed deputy chief executive. Colin Rowley is appointed chairman of the group’s… Continue reading Southern Restructures Board
POSTAR, the research body for the advertising industry, has developed a planning tool for use by advertising agencies. It will be available through Telmar, which will also provide training and back-up to agency users.The planner includes the pre-campaign planning and contractor summary sections of the full POSTAR system, designed to help agency planners compare the… Continue reading POSTAR Develops Planning Tool
