On 12 February the EU Research Council formally approved, without debate, its Common Position, reached at the Health Council on 4 December 1997, on the prohibition of advertising or sponsoring of tobacco products throughout the European Union. This decision still needs the endorsement of the European Parliament, likely to be in March. The Parliament’s approval… Continue reading EU: Formal Adoption Of Tobacco Ban
The BBC has reversed a previous prediction that it would face a large fall in its audience share in the face of increased competition from non-terrestrial TV.Patricia Hodgson, BBC policy and planning director, speaking at a Financial Times conference on new media and broadcasting, said the Corporation expected to maintain a 40% share of viewing… Continue reading BBC Confident Of Future Viewing Share
The board of Adscene, the regional press publisher, has announced that it is to split the role of chairman and chief executive. As a result, Harry Lambert is to stand down as chief executive and become non-executive chairman while David Fordham will move from managing director to chief executive.Lambert commented: “One of our key objectives… Continue reading Appointment Briefs
In the Philippines new legislation is being prepared which will prohibit all advertising of tobacco products in print and broadcast media within four years.
There are now more than 2m users of the Internet in France and the number is growing by 7 per cent a month, according to new market research by the French consultancies Sofres and Mediangles. Advertising on the Internet in France is expected to double and perhaps even triple in 1998, from a total value… Continue reading FR: Internet growth
According to the Direct Mail Information Service, business-to-business direct mail is viewed by managers as more useful and relevant than at any previous time. The 1997 report into business use of direct mail says that 14 per cent of direct mail is now looked at and filed for future reference, against 10 per cent in… Continue reading UK: Direct Mail Strengthens
The Advertising Association 1998 National Conference, in conjunction with the Department of Culture, Media and Sport, will be held in Leeds on 11 and 12 May at the Oulton Hall Hotel.The conference, subtitled “Seeking a balance between freedom and regulation in a changing European Market”, will feature addresses from James Best, chairman of BMP DDB,… Continue reading AA Announces National Conference Details
Scottish Media has sold its 18% stake in Ulster TV to Canwest Global Communications for £23.9 million.Scottish revealed that it had approached the Ulster board with an offer for a full takeover but when this was rejected it decided to sell its stake to the Canadian broadcaster.Canwest now has a 29.9% stake in Ulster, the… Continue reading Scottish Media Sells Ulster Stake
Nigel Griffiths, UK consumer affairs minister, has published a consultation paper – sent to the credit industry and consumer bodies – aimed at clarifying and simplifying British consumer credit law. Several recommendations relate to advertising, including: the advertising of an Annual Percentage Rate (APR) for mortgages aimed at people with low incomes should “reflect the… Continue reading UK: Credit Advertising
The long-awaited follow-up to the European Commission’s Green Paper on Commercial Communications is about to emerge from interservice consultation within the Commission. The paper is likely to go before the Commission within the next two weeks. A draft obtained by the Advertising Information Group confirms that the Commission remains determined to implement the proposals of… Continue reading EU: Green Paper Follow-Up
