The board of Adscene, the regional press publisher, has announced that it is to split the role of chairman and chief executive. As a result, Harry Lambert is to stand down as chief executive and become non-executive chairman while David Fordham will move from managing director to chief executive.Lambert commented: “One of our key objectives… Continue reading Appointment Briefs
The Advertising Association hosted a meeting on 10 February on the issue of car advertising. Attended by representatives of the advertising industry and officials of the UK Department of Transport and of the European Commission, it examined UK Presidency proposals for pan-EU guidelines on car advertising. The meeting was told by the EC delegates that… Continue reading UK: AA Holds Meeting
On 1 June this year new controls will come into force concerning outdoor advertising in Britain. Under the new procedure, if the Advertising Standards Authority (responsible for all adjudications in non-broadcast advertising in the UK) upholds a complaint against a poster for breaching rules on taste, decency or social responsibility, a “poster alert” will be… Continue reading UK: New Outdoor Controls
In the Philippines new legislation is being prepared which will prohibit all advertising of tobacco products in print and broadcast media within four years.
At a meeting of Internal Market ministers in Cambridge on 13 February the vexed issue of infringement proceedings was raised in the context of a discussion concerning non-legislative aspects of the internal market action plan. Lord Simon, the UK’s minister for trade and competition in Europe, argued strongly in favour of strengthening the single market… Continue reading EU: Internal Market Reviews Cases
The Advertising Association has written to the UK Government to protest against the proposed consolidated text of the revised European convention on transfrontier broadcasting. It is particularly concerned about Article 24A of the revision.The Advertising Association holds that this revised article “is the first documentary and legislative departure from the principle of country of origin,… Continue reading EU: AA Protest At Convention Compromise
There are now more than 2m users of the Internet in France and the number is growing by 7 per cent a month, according to new market research by the French consultancies Sofres and Mediangles. Advertising on the Internet in France is expected to double and perhaps even triple in 1998, from a total value… Continue reading FR: Internet growth
The Commission is to update its 1988 Recommendation on payment systems, in the light of the rapidly expanding commercial activity in this area. The 1988 Recommendation laid down minimum standards for the issue of payment cards by banks. An updated version calls on MS to ensure by the end of 1998 that they have adequate… Continue reading EU: Electronic Payments
According to the Direct Mail Information Service, business-to-business direct mail is viewed by managers as more useful and relevant than at any previous time. The 1997 report into business use of direct mail says that 14 per cent of direct mail is now looked at and filed for future reference, against 10 per cent in… Continue reading UK: Direct Mail Strengthens
The Observer will be launching a discount card next weekend which will offer readers 20% off Penguin books plus further discounts over the next six months.The promotion, which will be supported with radio advertising through New PHD, will run in conjunction with Waterstones bookstores.Observer Press Office: 0171 239 9696
