Most of the titles in this sector have experienced a drop in circulation compared to the same period in the previous year. The European Championship probably helped boost figures back in 1996 and with the World Cup just around the corner the next few months will probably see a pick up in circulation for the… Continue reading July – December 1997 ABCs- Football Magazine Sector
The men’s lifestyle sector again performed very well, with almost all the titles showing good increases. Again Loaded and FHM were very successful, showing year on year increases of 37% and 76% respectively. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change Arena 86,850 86,922 72 0.08 Bizarre n/a… Continue reading July-December 1997 ABCs – Men’s Lifestyle Sector
Howell Henry Chaldecott Lury has been identified as the best profit making company in the ad industry, according to a report by Plimsoll. With a pre-tax profit margin of 14.9% HHCL was closely followed by Maiden Outdoor with a 14.8% profit margin and S R Communications with a 13.8% margin.The Plimsoll Portfolio Analysis also points… Continue reading HHCL Is ‘Best Profit Making’ Agency, According To Report
The pressing question of how (and why) to audit websites was addressed at the MRG meeting last night by Richard Foan from ABC //electronic and Mike Reed from BPA International. Both non-profit-making companies are using their history and knowledge of auditing print media in developing what they hope will be a ‘common currency’ for the… Continue reading MRG Evening Meeting: Website Auditing
Emap’s New Women magazine achieved the highest circulation with an increase of 23.84% on the same period last year. It’s Bliss and Period Living contributed to Emap’s success with increases of 37,513 and 21,492 copies respectively.Unfortunately for Emap they had to have one hitch which was Looks magazine continuing its fall with a drop of… Continue reading July – December 1997 ABCs – Women’s Monthlies
This six monthly period saw Somerfield Magazine enjoy an impressive first July – December audit as its main rivals all suffered losses. Indeed Good Housekeeping lost over 30,000 buyers, whilst percentage wise House Beautiful slipped 8% and World of Interiors dropped 5%. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change… Continue reading July – December 1997 – Home Interest Magazine Sector
The biggest developments in the music magazine sector year on year perhaps surprisingly fell in the ‘teeny-bopper’ area of Smash Hits and Top Of The Pops magazines. Both of these titles showed a dramatic circulation increase compared with ABC figures from July-Dec 1996.ABC Comparisons, Jul-Dec 1996 – Jul-Dec 1997 Title Jul 96 – Dec 96… Continue reading July-December 1997: Music Sector
The latest ABC figures show that only two titles in the women’s weeklies sector have improved their circulation year on year and the sector as a whole has actually shown a year on year drop of 355,206. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change OK Magazine… Continue reading July – December 1997 ABCs – Women’s Weeklies Sector
Some sports sector titles audit their circulations yearly, whilst the rest are six monthly. Looking firstly at the yearly audits (the periods Jan-Dec 1996 to Jan-Dec 1997), the biggest change is a large drop in circulation for Coarse Angling. This title lost just over 17% of its circulation year on year, taking its figure to… Continue reading July-December 1997 ABCs – General Sport
IPC’s Circulation Department is planning to merge with the MarketForce Account Management team to create a new department at Tottenham Court Road.It will be headed by David Greene, who is appointed circulation marketing director from March 1. Currently IPC’s circulation director, Greene will join the MarketForce board and will take responsibility for the development of… Continue reading IPC And MarketForce Announce Merger
