NCR, a business information and technology company, and Electronic Media Promotions are currently working together to turn automatic cash machines into advertising outlets.In a few weeks time, the hole in the wall will tell you more than the state of your bank balance. Receipts for money will soon couple as advertising slips. Several major high-street… Continue reading Cash-Points, The Latest Target For Advertising
GMTV’s Breakfast First survey, carried out by Continental Research, has found that housewives spend £1,288 million on food and groceries every week. Of this, £77 million is spent on items that are later thrown away.80% of shoppers stick to the same brands. Most brand-switching was found to be induced by price differentials and special offers.56%… Continue reading GMTV Studies Female Spending Power
The conciliation committee, at its first formal meeting, quickly reached agreement on a text of the comparative advertising directive on 25 June. The fact that it took only one meeting of the committee showed a remarkable degree of agreement between member states and the EP on the desirability of permitting comparative advertising throughout Europe.Regardless of… Continue reading EU: Successful Conciliation
Despite losing the case brought against them by McDonalds, the defendants in the so-called “McLibel” case, Helen Steel and David Morris, were heartened by the judge’s controversial comments on the food chain’s advertising to children and are now pressing the ITC and the ASA to “investigate McDonald’s practice of exploiting children in its advertising”. The… Continue reading UK: McLibel defendents step up action
The Amsterdam European Council agreed to a protocol on Public Service Broadcasting within the draft Amsterdam Treaty at the European Summit held on 16-17 June. The text of the protocol reads:“Considering that the system of public broadcasting in the Member States is directly related to the democratic, social and cultural needs of each society and… Continue reading EU: Public Service Broadcasting Protocol
ITV today launched its newly-formed ITV Politics Group, aimed at developing Westminster coverage for its regional programmes.The new organisation, chaired by Anglia TV’s political editor Graham Donaldson, includes all the ITV companies except the Scottish broadcasters and aims to bring their collective “muscle” to bear in dealing with the new Governments departments. It will provide… Continue reading ITV Companies Join Forces
Linda Smith, formerly marketing director at MSM, has been appointed as regional development director at Capital Radio. She will be responsible for the regional stations’ national revenue objectives and will be working closely with both Capital Sales and Marketing and the radio stations. She will take up her new role after the handover of current… Continue reading Capital Announces Senior Appointments
At a meeting on 20 June, the Council of Ministers adopted the revised Television Without Frontiers Directive, with the amendments as agreed by the Conciliation Committee of the European Parliament and the Council (for details see AIG-Notices 17). The Directive should be published in the European Communities’ Official Journal shortly. Once published, it must be… Continue reading EU: Council adopts TWF Directive
Spending on Internet advertising rose threefold in the first quarter of 1997 to reach $129.5m, according to a survey by the US-based Internet Advertising Bureau and reported in New Media Age. This amount exceeds the revenue spent on Web ads in the first quarter of 1996 by over $20m.The top five categories by spend are… Continue reading Internet Ad Spend Soars In First Quarter
Glen Parker, research manager at JWT, will be joining Ammirati Puris Lintas as head of research. His appointment will be effective as from Monday. A replacement for Parker is unlikely to be made due to the impending merger between JWT and the Network (subscribers see Heads Named For WPP Media Outfit.
