ITV’s new late-night Sunday show Millennium was watched by 5 million people, according to unofficial overnight figures. This is slightly less than the audience Clive James previously brought in to the same slot which was around 6 million.Advertisers in Millennium included Parcel Force, Prudential, Nissan, John Smiths, Audi, Coors and Southern Comfort.…Tim Henman’s Saturday Wimbledon… Continue reading Millennium Watched By 5m
That was the overall feeling of last night’s MRG Evening Meeting in which Malcolm Cox, marketing director of Emap Radio, and Sue Gray, research director of Motive, pointed out how they thought RAJAR should change as its research supply contract comes up for renewal. Also speaking were Roger Gane, international media director of RSL (the… Continue reading MRG Evening Meeting: Rajar “Needs To Change”
Research carried out by GfK Marketing Services has revealed that nearly one in four UK households subscribe to multi-channel TV.At the end of 1996, 15.4% of homes were connected to satellite TV systems and 8.4% had cable TV connection; this represents 5.7 million multi-channel homes in total.GfK:01932 354 911
The Hampstead & Highgate Express and the Oxford Times are joint winners of the Weekly Paid-For Newspaper of the Year Award, while the Hunts Post won the Free Newspaper of the Year in the Newspaper Society’s new Weekly Newspaper Awards. These expanded awards replace the previous Free Newspaper Awards.Winners of other awards include: Best Ad… Continue reading Ham & High And Oxford Times Win Awards
NCR, a business information and technology company, and Electronic Media Promotions are currently working together to turn automatic cash machines into advertising outlets.In a few weeks time, the hole in the wall will tell you more than the state of your bank balance. Receipts for money will soon couple as advertising slips. Several major high-street… Continue reading Cash-Points, The Latest Target For Advertising
GMTV’s Breakfast First survey, carried out by Continental Research, has found that housewives spend £1,288 million on food and groceries every week. Of this, £77 million is spent on items that are later thrown away.80% of shoppers stick to the same brands. Most brand-switching was found to be induced by price differentials and special offers.56%… Continue reading GMTV Studies Female Spending Power
The conciliation committee, at its first formal meeting, quickly reached agreement on a text of the comparative advertising directive on 25 June. The fact that it took only one meeting of the committee showed a remarkable degree of agreement between member states and the EP on the desirability of permitting comparative advertising throughout Europe.Regardless of… Continue reading EU: Successful Conciliation
Despite losing the case brought against them by McDonalds, the defendants in the so-called “McLibel” case, Helen Steel and David Morris, were heartened by the judge’s controversial comments on the food chain’s advertising to children and are now pressing the ITC and the ASA to “investigate McDonald’s practice of exploiting children in its advertising”. The… Continue reading UK: McLibel defendents step up action
The Amsterdam European Council agreed to a protocol on Public Service Broadcasting within the draft Amsterdam Treaty at the European Summit held on 16-17 June. The text of the protocol reads:“Considering that the system of public broadcasting in the Member States is directly related to the democratic, social and cultural needs of each society and… Continue reading EU: Public Service Broadcasting Protocol
ITV today launched its newly-formed ITV Politics Group, aimed at developing Westminster coverage for its regional programmes.The new organisation, chaired by Anglia TV’s political editor Graham Donaldson, includes all the ITV companies except the Scottish broadcasters and aims to bring their collective “muscle” to bear in dealing with the new Governments departments. It will provide… Continue reading ITV Companies Join Forces
