LWT has denied claims made yesterday by two Tory MP’s that its forth-coming Friday night show, Live at the Capital Café presented by Dani Behr, will feature a dating-game that arranges casual sex between strangers.Ann Widdecombe MP called for LWT’s licence to be reviewed and said: “What they are offering is a service to get… Continue reading Madame Behr?
NCR, a business information and technology company, and Electronic Media Promotions are currently working together to turn automatic cash machines into advertising outlets.In a few weeks time, the hole in the wall will tell you more than the state of your bank balance. Receipts for money will soon couple as advertising slips. Several major high-street… Continue reading Cash-Points, The Latest Target For Advertising
The conciliation committee, at its first formal meeting, quickly reached agreement on a text of the comparative advertising directive on 25 June. The fact that it took only one meeting of the committee showed a remarkable degree of agreement between member states and the EP on the desirability of permitting comparative advertising throughout Europe.Regardless of… Continue reading EU: Successful Conciliation
The Amsterdam European Council agreed to a protocol on Public Service Broadcasting within the draft Amsterdam Treaty at the European Summit held on 16-17 June. The text of the protocol reads:“Considering that the system of public broadcasting in the Member States is directly related to the democratic, social and cultural needs of each society and… Continue reading EU: Public Service Broadcasting Protocol
Linda Smith, formerly marketing director at MSM, has been appointed as regional development director at Capital Radio. She will be responsible for the regional stations’ national revenue objectives and will be working closely with both Capital Sales and Marketing and the radio stations. She will take up her new role after the handover of current… Continue reading Capital Announces Senior Appointments
There have been several developments around the world in the increasingly controversial product category of “alcopops” (alcohol-strengthened soft drinks). Among these: The Dutch organisation concerned with self-regulation in the alcoholic beverages industry, STIVA, has elaborated five rules for the advertising and marketing of alcopops. The rules are: the name of the drink may not give… Continue reading EU: Alcopops and self-regulation
In a landmark decision the American tobacco industry agreed on 20 June to pay up to $368.5 billion and submit to federal regulation. The tobacco manufacturers said that rather than face the prospect of massive, hugely expensive and inordinately protracted litigation, they preferred accepting certain legislative and regulatory provisions. While both sides have reached an… Continue reading US: Landmark Decision Creates Ad Bans
DG XXIV – the EC’s consumer policy service – is drawing up recommendations on advertising, sponsorship and marketing to children, particularly in the context of schools. The recommendations will be contained within an Action Plan due to be published as part of a communication on consumer education and training in February 1998.
On 5 June the EU Health Council met and discussed measures against alcohol-based stimulating beverages, widely known as alcopops. There was concern that the beverages are being targeted at young people and children, and there were calls for Community-wide measures be taken. No legislative measures were discussed but Padraig Flynn, Health Commissioner, was asked to… Continue reading EU: Council considers alcopops
That was the overall feeling of last night’s MRG Evening Meeting in which Malcolm Cox, marketing director of Emap Radio, and Sue Gray, research director of Motive, pointed out how they thought RAJAR should change as its research supply contract comes up for renewal. Also speaking were Roger Gane, international media director of RSL (the… Continue reading MRG Evening Meeting: Rajar “Needs To Change”
