Leo Burnett has scooped the Grand Prix award at this year’s Cannes International Advertising Festival. The agency won the award in the Press and Posters section for its Mercedes-Benz campaign entitled ‘Skidmarks’.Also in the Press and Posters section, Almap/BBDO won the gold award for the UK for its work with Autan Insect Repellant in the… Continue reading Leo Burnett Takes Grand Prix At Cannes
MAGtrack, the media research company, is launching NETtest next week.NETtest is a product that allows publishers with Web magazines to evaluate the visitors who are accessing their sites. Unlike the auditing tools provided by bodies such as BPA and ABC which quantify the total number of ‘hits’, NETtest will provide information on what types of… Continue reading The Net Test
Football’s Premier League has been advised to set up its own television broadcast service when its current contract with BSkyB ends in 2001.According to the Financial Times media consultancy firm Oliver & Ohlbaum has told the League that if it was to arrange its own television service it would double the revenue it currently receives… Continue reading Premier League Advised To Ditch BSkyB
ITV will no doubt be disappointed that its new peaktime glossy drama Bliss failed to outdo BBC1’s “fly-on-the-wall” documentary Airport in terms of audience figures.On the evening of Thursday 12 June Bliss had a consolidated TVR of 13 (6.883 million) while Airport pipped it at the post with a TVR of 14 (7.805 million). While… Continue reading Programme Analysis: Bliss – W/E 15/06/97
As already reported on Newsline today, the digital terrestrial TV licences for multiplexes B,C and D have been awarded to British Digital Broadcasting PLC, jointly owned by Carlton Communications and Granada Group.The licence to provide the service on the Guaranteed Place Multiplex has been awarded to Digital 3 and 4 Ltd, representing ITV and Channel… Continue reading The Multiplex Awards
Mirror Group has decided to leave the Newspaper Publishers’ Association. In a statement the group said it had “reluctantly” decided to resign because it found the NPA “unsupportive of its aims both individually and collectively for the industry.”Sir Frank Rogers, chairman of the NPA, commented: “I regret the Mirror Group’s decision. The Association will continue… Continue reading Mirror Group Leaves NPA
British Digital Broadcasting is celebrating today, having learnt that it has been awarded the three digital terrestrial TV licences that it bid for. “This is a great day for British television,” said Michael Green, chairman of BDB, “viewers can look forward to 30 channels, including at least 15 from BDB, all with better pictures and… Continue reading BDB, All Set For Launch
If you want to watch history as it happens, the hand-over of Hong Kong will be shown live on ITN’s Internet site http://www.itn.co.uk, the coverage begins on Monday June 30 from 3.30pm.The Guardian is set to become Britain’s first newspaper to provide an online events guide, The Guide, which comes on Saturdays with the print… Continue reading Web Round-Up – W/E 27/6/1997
BBC Magazines is launching a women’s interest monthly later this year. Anita Bevan, formerly editor of Right Start, a parenting magazine, has been appointed editor of the as yet unnamed new title.BBC Magazines has several titles which target women, such as Clothes Show, BBC Homes & Antiques and BBC Good Food, but this new launch… Continue reading BBC Magazines Reach For Women’s Market
The Newspaper Society has written to the Department of Health asking to be represented at the government’s restricted-entry tobacco advertising summit. The summit is being held on July 14 to discuss the implementation of the ad ban.The Newspaper Society lawyer, Mary Russell, spoke on behalf of the Society: “The Society has argued that, if a… Continue reading Newspaper Society Speaks Out Against Tobacco Ad Ban
