A row is threatening to erupt over the latest batch of July-December NRS figures for the women’s weekly sector, with some magazine companies querying the Survey’s research methods.Of particular concern is the quality of the research for young upper-class women in the weekly sector since most of the titles have shown a drop in the… Continue reading Row Threatening Over NRS Figures
RAJAR has named its new executive director as Peter Jenkins. He will join at the beginning of March, replacing Roger Gane who is leaving at the end of February to join the IPSOS group. Mr Jenkins was previously a self-employed consultant and has many years market and media research experience.RAJAR has also said that it… Continue reading New RAJAR Executive Director Named
Stella Artois have signed Channel 5’s first movie sponsorship deal.The £1.3 million deal will run from Channel 5’s launch on March 30 for six months. Motive Communications and HH&S negotiated the deal.This is the latest in a series of film deals. Channel 5 has recently signed with 20th Century Fox International TV, MCA Universal and… Continue reading Its Lagers All Round At Channel 5
Channel 4 has conducted its own research into youth viewing which suggests that Barb figures for this age group are as much as 50% underestimated.Channel 4 believes that the Barb panel does not take into account 16 to 24 year-old activities such as student life and guest viewing. Its own research was conducted among 526… Continue reading Channel 4 Claims More Youth Viewers
National Magazines has appointed Tim Lucas as Good Housekeeping’s temporary director of advertising sales. Lucas is on secondment from the company’s corporate business development department. He will takeover the Good Housekeeping job until a permanent director is found.National Magazine Company: 0171 439 5000
Channel 5 will be setting up a direct marketing outfit to offer advertisers through-the-line campaigns using the database it created for its retuning programme. Kevin Coyne has been appointed as head of customer services and will also join the channel’s in-house sales team to provide its advertisers with consumer information from the retuning database.The channel… Continue reading C5 To Set Up Direct Marketing Outfit
The Sunday Telegraph is to add a seventh section to its Sunday package. The planned addition will be a glossy lifestyle health and fitness magazine. The section, which has not yet been named, will go to press in April.The aim is to attract a younger and bigger audience, rather than extra advertising, to the Sunday… Continue reading Sunday Telegraph Grows
http://www.designercity.com/cosmopolitan.Cosmopolitan joined its American sister publication on the Net this week.The new site has a modern, fresh layout that is easy to navigate. The style-conscious visitor will quickly be tempted to explore beyond the front cover. The American Internet is primarily feature led; British Cosmo on the Web is fashion focused.There is wardrobe advice, reports… Continue reading Web Site Of The Week – Cosmopolitan
United News & Media has announced a reorganisation of its businesses. Two businesses, formerly in its regional newspaper division, will in future form part of United Advertising Publications. The two businesses concerned are the portfolio of Spanish titles principally the leading Madrid-based advertising periodical, Segundamano; and the free London based newspapers, including the Yellow Advertiser… Continue reading United News & Media Take London Papers Off The Market
The WPP Group has taken a minority stake in Peapod, the leading American home-delivery grocery service. Peapod offers PC-based home shopping and delivery to consumers in Chicago, San Francisco, San Jose, Boston, Columbus and Houston. They work in partnership with local retailers.The joint venture between WPP and Peapod will be overseen by Eric Salama, Group… Continue reading WPP Buys Into On-Line Shopping Service
