Channel 4 has conducted its own research into youth viewing which suggests that Barb figures for this age group are as much as 50% underestimated.Channel 4 believes that the Barb panel does not take into account 16 to 24 year-old activities such as student life and guest viewing. Its own research was conducted among 526… Continue reading Channel 4 Claims More Youth Viewers
(Updated at 3:06pm)TBWA has paid over £12 million for one of the leading names in advertising, Simons Palmer Clemmow Johnson. The deal will create a £120 million-billing agency. The new super-agency will operate from TBWA’s offices in Kings Cross. The new operation will be called TBWA/Simons Palmer.The current Chairman of Simons Palmer, Paul Simons is… Continue reading TBWA Buys Up Simons Palmer Clemmow Johnson
National Magazines has appointed Tim Lucas as Good Housekeeping’s temporary director of advertising sales. Lucas is on secondment from the company’s corporate business development department. He will takeover the Good Housekeeping job until a permanent director is found.National Magazine Company: 0171 439 5000
According to Advertising Association forecasts leaked to Media Week, radio is set to remain the fastest growing advertising medium in 1997 with growth set for 13.4% year-on-year. It is set to bring in £0.36 billion this year compared with £0.31 billion last year.Other figures suggest that the business press sector is set to hit the… Continue reading Radio Set For 13% Growth In 1997
Channel 5 will be setting up a direct marketing outfit to offer advertisers through-the-line campaigns using the database it created for its retuning programme. Kevin Coyne has been appointed as head of customer services and will also join the channel’s in-house sales team to provide its advertisers with consumer information from the retuning database.The channel… Continue reading C5 To Set Up Direct Marketing Outfit
The latest round of NRS figures, for the period July to December 1996, show that Your Garden magazine has achieved the greatest rise in readership figures, with a 55% change and an increase of 132,000 readers. The gardening sector is currently experiencing a readership boom. Amateur Gardening also saw a 15.6% rise, boosting its readership… Continue reading NRS Round-Up July-December 1996
The Sunday Telegraph is to add a seventh section to its Sunday package. The planned addition will be a glossy lifestyle health and fitness magazine. The section, which has not yet been named, will go to press in April.The aim is to attract a younger and bigger audience, rather than extra advertising, to the Sunday… Continue reading Sunday Telegraph Grows
Paramount Channel , which launched in 1995, is changing its name to The Paramount Comedy Channel from 3 February.The channel will feature only comedy programmes. 80% of the scheduled programmes are new to the channel; two thirds of these shows are Paramount produced.Paramount has produced a series of shows, for the weekday 11pm slot, featuring… Continue reading All Change At Paramount
http://www.designercity.com/cosmopolitan.Cosmopolitan joined its American sister publication on the Net this week.The new site has a modern, fresh layout that is easy to navigate. The style-conscious visitor will quickly be tempted to explore beyond the front cover. The American Internet is primarily feature led; British Cosmo on the Web is fashion focused.There is wardrobe advice, reports… Continue reading Web Site Of The Week – Cosmopolitan
United News & Media has announced a reorganisation of its businesses. Two businesses, formerly in its regional newspaper division, will in future form part of United Advertising Publications. The two businesses concerned are the portfolio of Spanish titles principally the leading Madrid-based advertising periodical, Segundamano; and the free London based newspapers, including the Yellow Advertiser… Continue reading United News & Media Take London Papers Off The Market
