According to a Datamonitor report, advertising spend in most drinks markets will decline as a proportion of marketing spend between now and the year 2000, while below-the-line activities such as PR and sponsorship are set to increase their share.The report states that the importance of PR and sponsorship will increase as marketers continue to move… Continue reading Drinks Ad Spend Will Decline According To Report
Economic consultancy London Economics and the Bozell agency group are launching a joint venture called Marketing Development Audits (MDA) which will attempt to measure the effectiveness of advertising and other types of marketing.Econometric techniques, which will be able to leave out factors such as sales promotions, will be used to assess campaigns in terms of… Continue reading Ad Effectiveness Venture To Launch
ITV has signed a deal giving it coverage of the UEFA Champions League until the year 2000. The new three year deal gives ITV exclusive British rights to the newly extended Champions League for three seasons from 1997/98.ITV has screened the Champions League since it was created five years ago and has achieved audiences of… Continue reading ITV Keep Rights To Champions League
The Independnet Television Commission has issued a formal warning L!ve TV, the Mirror-owned cable channel, over repeated compliance failures which culminated in breaches of the ITC’s Programme, Sponsorship and Advertising Breaks Codes in September and October.The Commission believes that “undue prominence” was given to the Daily Mirror in a news item on the Duchess of… Continue reading Formal Warnings Issued Against Live TV
Cable & Wireless today released interim results for 6 months to September 30th. Pre-tax profits rose by 9% to £673 million, which includes the £61 million profits arising from the flotation and part disposal of AsiaSat.Turnover of the company and its subsidiaries increased by 9% to £2.942 million, whilst turnover including share of associates went… Continue reading Cable & Wireless Interim Results
Agency estimates for October show that total revenue for Channel 4 and ITV reached £224.16m, an increase of 10.4% on last year. ITV revenue increased by 11.5% to £175.16m whilst Channel 4 pulled in £49m, which is a smaller rise of 6.9%: this puts the ratio between ITV and Channel 4 at 78:22. LWT had… Continue reading TV Revenue – October
Associated Newspapers, publisher of the Mail titles, is reported to be planning an Internet venture which would launch consumer Web sites carrying a heavy volume of targeted advertising.Associated Electronic Publishing was unavailable for comment but further announcements are expected by the end of the year. The company is also apparently claiming that it will be… Continue reading Associated Set For Online Ads
Liberty Broadcasting Company has announced that its new London radio station, 963 Liberty Radio, will begin transmission on Friday 29 November with a raft of famous-name presenters.Richard Skinner, Simon Bates, Anna Raeburn, Bruno Brookes, Penny Smith, Annabell Giles, Zoe Ball, Carol Keating, Emma Forbes, Sally Meen and Russell Grant have all been signed up to… Continue reading 963 Liberty Radio Launch Date Announced
Mirror Television has, along with Capital Media Group, bought a 50% stake in Blink TV. Blink TV is a new large-screen entertainment system for use in concert venues around the country. The screens are already installed in Wembley and Newcastle arenas, with Birmingham NEC and Sheffield Arena soon following.The venture between Mirror Television and Capital… Continue reading Mirror Launch Blink TV
Interim results for 6 months ending September 28th have today been announced for Southnews plc.Profits before tax increased from £1.97 million in 1995 to £2.68 million, a percentage increase of thirty-six points. Revenues also increased, up 39% to a record £18.4 million (compared to £13.2 million for 1995).Gareth Clark, Chairman of Southnews, said, “The Board… Continue reading Southnews Performs Well
