According to BARB weekly figures hours of viewing has increased overall by 36 minutes year on year, within which viewing to ‘Others’ ie. cable and satellite channels has shown the largest increase – up 31 minutes (23%). The greatest loss of actual time spent viewing came from ITV, down 29 minutes compared to the same… Continue reading TV Viewing Summary – w/e 03/11/96
Unofficial overnight viewing figures show that last night’s hour-long Coronation Street special attracted an extra 2.2 million viewers, most of whom appeared to have been Brookside‘s normal audience.On a normal Wednesday evening Coronation Street attracts around 15.2 million viewers while Brookside is watched by about 3.8 million. Initial data for last night however suggests that… Continue reading Coronation St Special Watched By 17.4 Million
It is reported in today’s Campaign that a rival to the black newspaper the Voice will launch on Monday, aiming at a young and upmarket readership. New Nation will be a weekly tabloid costing 25p initially, with the cover-price rising to 55p after two issues.
Abbott Mead Vickers BBDC has won the Grand Prix at the 1996 IPA Advertising Effectiveness Awards for British Telecom’s ‘It’s good to talk’ campaign which features Bob Hoskins. The Bob Hoskins approach has been shown to be hugely successful in growing BT’s residential market with a strategy aimed at getting men to be more relaxed… Continue reading IPA Effectiveness Awards 1996
The recently released ABC October figures show that amongst the quality dailies the Times easily outperformed every title in the sector. Last month it increased by 16.08% year-on-year while the FT had a growth of 2.5%. The Independent again continues to decline, falling by 8.3% to 272,225 copies in October. Amongst the quality Sundays the… Continue reading National Press Round-Up – October
It was announced this morning that inflation reached 2.7% in October, a significant increase on September’s figure of 2.1%. This represents the highest level since September 1993.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
Research by Alliance & Leicester’s credit card division shows that consumers of all ages and retailers alike have high expectations of Christmas 1996.It reveals for example that today’s pensioners are likely to embrace new technology: while PCs and an Internet connection are definitely not on the Christmas list, satellite TV, microwave ovens and mobile/cordless ‘phones… Continue reading Alliance & Leicester Carry Out Christmas Survey
Marketing magazine’s annual survey to find the most irritating advertisements on television, has voted Head & Shoulders the most annoying. The advert, which features a woman throwing away a hat she wore to hide her dandruff, had over half of the 500 people interviewed in the survey in a lather.The Visa Delta ‘Kerching’ advert, starring… Continue reading Head & Shoulders Advert Irritates Viewers Most
Channel 5 has announced that it has entered into a partnership with British Telecom to retune homes in Northern Ireland. BT will act as Channel 5’s agent to retune videos and other equipment attached to televisions in homes covered by the Black Mountain transmitter.Up to 350,000 households covered by the Black Mountain transmitter will receive… Continue reading BT And Channel 5 In Retuning Deal
Denise Gardiner, Research Manager at Zenith Media, has left the company, and it is understood that she is to set up her own consultancy.Zenith will soon be recruiting to fill the position. In the interim period Frank Harrison, Head of Media Information Services, will assume the role.Zenith: 0171 224 8500
