London News Radio has said that it will be moving its sales operation in-house and will no longer trade through Media Sales and Marketing.It is reported that Nigel Reeve, managing director of LNR, is keen to have sales handled by staff who have a close affinity with the station and he believes the best way… Continue reading LNR Moves Sales In-House
Emap today publishes its new monthly cinema title, Neon magazine, at a special introductory price of £1. Published by the creators of both Empire and the music title Select, Neon is clearly aimed at the 18-25 year old Trainspotting generation. The growth in the consumer magazine sector over recent years is allowing a more confident… Continue reading First Issue Review: Neon Magazine
UK Gold has announced that it is to start showing the popular BBC1/Thames television comedy series Men Behaving Badly.As part of a late night Bullet Strand, the repeats kick of with the first series which features Harry Enfield and Martin Clunes as the Nineties answer to the Likely Lads. The show will begin broadcasting this… Continue reading UK Gold Resurrects Old Favourites
The Mirror Group has said that it will be restructuring its marketing department to focus more on brand building.The main result of the changes will be the appointment of two new heads of marketing. Margaret Harvey, group account director at direct marketing outfit IMP, will become marketing director of the Independent and the Independent On… Continue reading Mirror Group Restructures Marketing Department
ABC figures released for October show that the Daily Express‘s revamp has made little impact on the paper’s declining circulation in the face of the Daily Mail‘s growing strength.In October the Daily Express‘s sales fell by 3.64% to 1.205 million year-on-year and though this is a slight improvement on September’s drop of 5.27%, the Daily… Continue reading National Newspaper October ABCs
The Independent Television Commission has today announced a draft for the Code on Sports and Other Listed Events, as required under the Broadcasting Act 1996.In the draft the “listed” events will be the FA Cup Final; the Scottish FA Cup Final (in Scotland); FIFA World Cup finals; the Derby; the Grand National; the Olympic Games;… Continue reading ITC Publishes Code On Listed Sports Events
Channel 4’s comedy series Drop The Dead Donkey has proved that it is still a favourite with the viewers, appearing at number two on Channel 4’s Top Ten programmes list. The episode shown in the week ending October 27th attracted an audience of 4.27 million people and a consolidated share of viewing of 24%.The second… Continue reading TV Viewing Summary
Two media consortia are believed to be planning new cable and satellite music channels for the near future.Granada is reported to be in discussion with a number of record companies regarding the launch of an MTV-style channel and BSkyB and Virgin are in talks over a join-venture of the same nature. The proposals are thought… Continue reading Two New Music Channels Set To Launch
Midland Independent Newspapers will be launching an annual magazine aimed at people who have just passed their driving test. Drive On will be free and distributed to driving centres, giving it a circulation of over one million. It will feature articles on safety, drink-driving and celebrity interviews. Advertisers include magazines such as Auto Express as… Continue reading MIN Launches Drivers’ Magazine
The Advertising Association is holding a seminar in Cardiff to help small businesses with their advertising decisions. It will take place on Thursday 21 November at the Quality Friendly Hotel.Subjects covered will include: setting advertising objectives; communication choices; the role of ad agencies; an introduction to local media; and a local case study. Speakers will… Continue reading Ad Seminar For Small Businesses
