A representative from Adshel, a division of the More Group, confirmed that the company will be selling its poster sites based on audience figures from POSTAR. The move makes Adshel the first company to adopt this method. It is believed that Adshel will offer panels at the required amount to achieve POSTAR ratings rather than… Continue reading More Group Implements POSTAR
WPP has announced that revenues for the first nine months of 1996 have risen by over 4.1% in the UK since 1995. UK revenue rose from £224m to £233m with total revenue for the group increasing from £1,116m to £1,240m (11.1%). Largest growth was in North America at 16%.Interest was focused on growth in market… Continue reading 4.1% Revenue Increase For WPP
Eastenders has climbed to the top of this week’s programme list. All of the episodes of Eastenders shown in the week ending October 13th comfortably beat ITV highest rating programme (which was Monday’s edition of Coronation Street). The episode featuring Ian Beale’s gangland shooting from Monday October 7th attracted an audience of 17.92 million, a… Continue reading Cindy Shoots Eastenders To The Top Of Ratings
Average hours listened to radio in the London region has fallen for the majority of the commercial radio stations. Sunrise Radio recorded the biggest fall, down by 47.28% in comparison to Rajar Quarter 3 1995. The actual hours listened to Sunrise Radio are 2.794 million for 1996 compared to 5.300 million in 1995, this is… Continue reading Q3 Rajar Figures: London Stations
The Mirror Group and the Telegraph are planning to send free, personalised versions of their electronic newspapers to users of Netscape Navigator, the Internet browser, next month.Readers of these papers on the Net will be able to specify which sections they are most interested in and these will then be sent to them via e-mail.… Continue reading Newspapers To Be Sent By E-Mail
963 Liberty Radio has announced two new appointments to their management team. Trevor Curtiss joins from BSkyB as head of talks and will supervise Liberty’s programming.Sophie Hinds joins as sales and marketing director. She previously worked with Media Sales & Marketing managing the LBC/News 97.3 FM account.Liberty also confirmed that its launch date and programming… Continue reading Liberty Announces Two Appointments
Following an increase in its September ABC figure (see Features), the Times will be continuing its Monday promotional effort. The Monday edition has been selling for 10p since June *Newspaper Price War Hots Up and an advertisement in today’s edition states that there will be “An unbelievable offer starting in The Times on Monday, October… Continue reading Times Summer Offer May Continue
The latest Rajar figures show that BBC Radio now has a share of listening of 48.9%, giving it a slight lead over Commercial Radio which has a share of 48.8%. This is a turnaround from Quarter 2 1996 when Commercial Radio’s share was 49.3% and BBC Radio’s share was 48.6%.The results for the National Commercial… Continue reading Q3 Rajar Figures: National Radio Stations
The Cartoon Network and TNT Classic Movies will begin broadcasting using digital technology on December 16. The two channels currently share an analogue feed on the Astra 1C service, with the Cartoon Network broadcasting for 16 hours and TNT for 8, but in December they will additionally launch as separate 24-hour digital channels via the… Continue reading Cartoon Network And TNT Go Digital
Commercial radio revenue continues to grow and estimates show that revenue has broken the £300 million barrier up to September for the first time, giving it an increase of 18.3% on the same quarter last year. Justin Sampson of the Radio Advertising Bureau estimates that revenue grew to £77.4 million for this RAJAR period.Revenue from… Continue reading Radio Revenue For Q3 1996
