The Times is launching a new 52 page entertainment supplement this Saturday entitled The Directory. The supplement stiffens the competition between rival newspapers, such as the Independent Gets New Look Section Two , New Sections For Express And Mail and New Sections For Express And Mail which have recently been revamped. The Sun newspaper is… Continue reading New Sections For Times And Guardian
A new media division of Poulter plc, the advertising agency, has been launched this month. MediaVantage integrates Poulter’s in house media department with its already up and running stand alone media service.MediaVantage believe the move will make a significant impact in the media market which will open new doors to business for future investment. It… Continue reading Poulter Announces New Subsidiary
Eurosport has confirmed that it will broadcast live the European Cup Winners’ Cup match between Liverpool and Switzerland’s FC Sion. The coverage is believed to be against UEFA’s ruling but Eurosport declined to comment on the issue.For more information on next weeks European matches, subscribers can access Sports Diary.Eurosport: 0171 468 7777
Two applications were received by the ITC for the local delivery franchise for Taunton and Bridgwater. The applicants are: Convergence (Somerset) Limited, a jointly-owned subsidiary of The Convergence Group plc and Orbis Trust (Guernsey) Ltd. Convergence proposes to offer service to 71,300 homes by 2002. A cash bid of £426,027 was made. TeleWest Communications (Taunton… Continue reading Two Applicants For Taunton And Bridgwater
The Retail Prices Index for September came in at 162.6, taking 1985 as the base rate. This represents an increase of 2.1% on last year and an increase of 0.5% on August.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
Liberty Publishing is set to launch a new radio station, 963 Liberty, on the old Viva frequency. Mohammed Fayed, the owner of Liberty, bought Viva in May 1995 for £3m at a time when the station was struggling *(Fayed Buys Viva!). The station hopes to provide a “distinctive new format of speech and music” and… Continue reading Liberty Launches New Radio Station
Robert Findlay has been appointed as the new chairman of the Periodical Publishers Association (PPA). Findlay, chairman of Findlay Publications, replaces Terry Mansfield.NABS, the advertising industry charity, has named Hamish Pringle as the new chairman. He will step down as chairmen of the IPA’s Advertising Effectiveness Committee at the end of the year.Guardian Newspapers has… Continue reading Appointments
The Radio Advertising Bureau (RAB) has published a new document which looks at the role Commercial Radio will have in the future. The Future of Commercial Radio looks at the part Commercial Radio will play in future markets as well as benefits for advertisers.Growth of audiences, characteristics of the radio audience and attitudes of the… Continue reading Future Of Commercial Radio Document Published
The International Federation of Audit Bureaux of Circulation (IFABC) has set up a working committee that will work towards the standardised measurement and auditing of traffic at World Wide Web sites.IFABC made the move following its biennial general assembly in Washington *ABC Agrees On Web Auditing which agreed to develop a common set of minimum… Continue reading Website Auditing A Step Nearer
Many of this weeks stories highlight the increasing moves to merge the fields of television and Internet. London based ViewCall Europe said on Thursday that it has signed deals with three separate companies – Mitsubishi Electronics America, Yahoo!, and USA Today – to offer its OnTV television-based service to the Internet.OnTV is subscription-based and provides… Continue reading Web Round Up
