UK Gold has said that Singapore Airlines will be sponsoring its Masterpieces series. The slot, which is broadcast on Sunday evenings, shows programmes such as Boys From The Blackstuff, Poldark and I Claudius. The series will carry Singapore credits until at least the end of the year.UK Gold: 0171 306 6100
An article in today’s Campaign has suggested that Channel 5 will take approximately 7% of total TV revenue share within the first five years. The forecast, given by Zenith Media, states that £98m will be acquired by Channel 5 in 1997 which could rise to £285m by 2003.A fall in ITV and Channel 4’s revenue… Continue reading 7% Ad Share For C5
Brian Davies, currently with AGB, will be joining SP Consultants as managing director. Mr Davies is expected to join the company at the end of October.Paul Smee will be joining the Independent Television Commission on November 6 as its new director of public affairs. He replaces Sarah Thane, who became director of programmes and cable… Continue reading Brian Davies Joins SP Consultants
Revenue Agency estimates for August show that combined revenue for ITV and Channel 4 dropped for the first time this year, decreasing by 4.34% year-on-year to £132.6 million.Costs Per Thousand CPTs for ITV and Channel 4 roughly mirrored the August impacts, with CPTs for adults rising by 21.2% to 643p. The cost of reaching ABC1… Continue reading TV Round-Up – August
The science fiction drama series X-Files continues to attract big audiences. The episode shown on September 19th, which was the second part of the cliffhanger from the previous series, attracted an audience of 9.19 million viewers and a consolidated share of 41%. This doesn’t however beat ITV’s detective drama series Taggart which was on at… Continue reading TV Viewing Summary – X-Files Is Doing X-Cellent For BBC1
IPC Magazines will be holding a seminar on Wednesday November 13 to look at developments in the magazine market.Feast of Magazines will feature five editorial sessions on: the reasons behind the growth in men’s magazines, including the strategies for Loaded and Eat Soup; an analysis of the women’s weeklies sector and what drives purchase; the… Continue reading IPC Examines Developments In Magazine Market
Cable operator Bell Cablemedia has announced that it will continue to carry NBC to its franchise areas. As reported on *GSkyB Launch Will Go Ahead As Planned, NBC were considering suing Bell and Videotron, another cable operator, for axing NBC from their packages due to poor viewing figures.While NBC and Videotron go to court over… Continue reading Bell Cablemedia Stays With NBC
ITV will be launching a new project with BT to encourage more DRTV advertising. ITV claims that the Viewer Enquiry Response Advertising (VERA) system will be able to handle up to 6,000 calls at a time.A trial scheme will launch next month and if the campaigns using the system are successful VERA will be rolled… Continue reading ITV To Launch DRTV Project
The Publicity Club of London, the informal social club for people in the marketing/communications industry described as “one of the best kept secrets in London and the marketing business”, is relaunching under the current chairmanship of Peter Howard-Williams, managing director of Pearl & Dean.Whilst the club concedes that in the past decade the growth of… Continue reading Pub Club Relaunches For Millennium
Probably not what everyone wanted, but there is a new men’s magazine on the market. Sky Sports Magazine from Haymarket Magazines retails at £2.25 and is another in the seemingly endless line of sporting magazines that have emerged on the market over recent years. Sky Sports Magazine is a general sports magazine that roughly copies… Continue reading Sky Sports Magazine First Issue Review
