The National Heritage Secretary, Virginia Bottomley, is to urge the BBC to set an example to other broadcasters when depicting violence and bad language on television. She will also request a firm commitment from the BBC to remain politically neutral.Mrs Bottomley is expected to push for the inclusion of an impartiality clause in the BBC’s… Continue reading Bottomley – BBC To Set Example
According to research carried out by CNN International, the European news channel, 72 percent of the most senior and influential opinion shapers across Western Europe prefer to watch CNNI.The sample studied comprised members of the European Parliament, the European Commission, United Nations Organisations, The OECD international Chambers of Commerce, embassies and consulates.In a four week… Continue reading CNNI Research
MTV Europe has launched its first major UK advertising campaign. Produced in association with Tomato, the campaign has been designed to highlight individual programmes within the MTV schedule and to raise awareness of the brand itself.Entitled ‘The Identity Parade’, the imagery within the campaign includes photographs of young people whose image represents the shows they… Continue reading MTV Europe – UK Ad Campaign
The Electronic Telegraph, the Telegraph’s on-line newspaper has revealed that 35.3% of its users are from the professional/managerial sector.The analysis, taken from the 90,000 registered users of Electronic Telegraph, also shows that 35.9% are aged between 25-34 and 90.7% of readers are male. The Electronic Telegraph also carried out qualitative research into its users.http://www.telegraph.co.uk
Research carried out in a joint venture between ISBA and research house, ARM, Advertising Research Marketing, shows that client marketers have little or no control over the production costs on their press ads.The research, called PASS, Press Audit Subscription Survey, highlighted what ARM called “real and lasting concerns”. An example given was that supplier charges… Continue reading Cost Control Research
The combined ITV/C4 revenue for June, based on agency estimates, came in at £174.089m, up 11.9% on last June, although this is down £9m on May’s total. The ITV figure was £136m; C4’s was £38m; this is a split of 78:22.The London contractors fared best, with London as a whole up 0.56% points to 27.96%… Continue reading Television Round-Up – June Revenue
In other sponsorship news the Daily Star and Metro FM are to team up for the 1995/96 football season following the renewal of the Daily Star’s sponsorship of Metro FM sports programming. The Sponsorship will include the Daily Star branding for all sports bulletins and reports with the slogan “Ooh Aah Daily Star – Number… Continue reading Radio Sponsorship
First Choice Holidays are to sponsor the local weather forecasts in three ITV regions – Carlton, LWT and Granada, in one of ITV’s biggest sponsorship deals. The deal will take affect from 31 July. In the Carlton and LWT areas, First Choice will also sponsor the weather update, a premium rate telephone weather service for… Continue reading Weather Sponsorship
NRS has for the first time issued separate measures for Monday-Friday and Saturday readership for national newspapers. NRS found that, as suspected, Saturday readership is significantly different to weekdays.However, because the Monday-Saturday figures are now modelled from the Monday-Friday and Saturday figures, this means that the new figures cannot be compared with the pre-modelled figures.… Continue reading NRS Issues Saturday/Weekday Newspaper Readership
The top programmes for the first half of 1995 show that 19 out of the top 25 were on ITV. 12 of those were dramas attracting audiences of over 11.5 m.Behind Coronation Street, the second programme was Casualty, attracting an average of 15.7m viewers for the series. Following close behind was A Touch of Frost… Continue reading Top Programmes Jan-Jun – ITV Drama Dominates
