IPC is claiming that Loaded magazine has taken market leadership in the younger men’s lifestyle magazine sector with a 26% share of all advertising pages for July issues.In an internal review of pages, Loaded achieved 54.2 pages in comparison to Sky with 44.3, FHM with 45.8, The Face with 35 and I-D with 28.8.Karen Swan,… Continue reading Loaded Claims 26% Of All July Ad Pages
Mills and Allen has replaced its departing sales director, Michael Higgins, with Paul Shearring, current group head.
BBJ Media Services have just published the initial results from a long-term study into the media habits of young people. The project, Media 2000, is monitoring 2 groups taken from 2 secondary schools in West London.Media 2000 will track one set of 202 fourteen-year olds through until the year 2000, recording on a quarterly basis… Continue reading Tango Is Most Popular Ad Among School Children
SelecTV has announced preliminary results for the year ending 31 March 1995. The financial results show a pre tax profit of £1.32m compared with £926,000 in 1994. Profits for this year were boosted by the London cable station Channel 1.SelecTV announced that if UKTV is awarded the Channel 5 licence, it will subscribe to 20%… Continue reading SelecTV Preliminary Results
Thomson has announced it will consider offers for its remaining regional titles, based in Aberdeen and Edinburgh; these include the Edinburgh Evening News and Aberdeen Herald and Post. If no suitable offers for the Scottish titles are received, they will be kept on by Thomson.Thomson has said that it will concentrate on its legal, professional,… Continue reading Thomson Puts Remaining Titles Up For Sale
According to research conducted by CIA Sensor, the public are divided on whether programmes aimed primarily at a gay audience, such as BBC2’s Gaytime TV and Channel 4’s Dyke TV should be encouraged.Just under half of adults questioned (46%) have no opinion on the subject. Those with an opinion are split between voting against such… Continue reading Viewers Divided On Gay Programmes
Maiden’s proposed takeover of BTA (subject to OFT findings) has received a tentative endorsement from the IPA, depending on the following two issues:1. That Maiden will make a significant investment in developing the six sheet market: and 2. That Maiden will evenly balance panels in its future packages in line with population distribution by region,… Continue reading IPA – Conditional Backing For Maiden Deal
The latest MRG Evening was held at the Arts Club, Dover Street, 10 July. The presentations were some of the papers from a recent research conference in New York.Phil Gullen of Carat Research discussed Carat’s latest findings on Effective Frequency. Mr Gullen began by reminding the audience that effective frequency had been the subject of… Continue reading MRG Evening
VN Publishing, an independent publisher based in Wolverhampton, is set to launch the first magazine dedicated to the new Sony Playstation.PSX, a monthly title, will be launched in September with a cover price of £2.75 and an initial print run of between 20-30,000. It is aimed at a predominantly male audience between 16-35 and will… Continue reading New Computer Title
CIA Sensor has revealed in other research that Sky News, not BBC1 is the favourite provider of current affairs among 15-24 year olds.When asked to name a television channel with the most informative and in depth current affairs coverage, over one third of all viewers (35%) say BBC1. This is followed by BBC2 (20%), Sky… Continue reading Sky News Favoured By Young Viewers
