Future Publishing have secured the rights from Sony to publish the Official Playstation Magazine, a week after independent publishers VN Publishers announced they were to launch PSX, the first unofficial title dedicated to the new console (Newsline 12/7/95).The Official Playstation Magazine will launch on 21st September with cover price of £4.99 and an initial print… Continue reading New Console Title For Future
According to trade press reports, the next series of the high rating Sunday night drama series, London’s Burning, will be sponsored by Commercial Union. It is expected to be the largest network deal to be struck so far this year. Nobody this morning was available for comment.MediaCom and London Radio have clinched a deal for… Continue reading Sponsorship News
In other takeover news, Westinghouse Electric, the US power generator is trying to seize control of the US television network CBS with a $5 billion bid.
Media Sales and Marketing has announced plans to simplify the planning process for radio and provide information, including transmission times, electronically to advertising agencies.MSM has commissioned Telmar to develop their established planning system (RPB), to allow sales information to flow electronically from agency sales house and to station. The total investment in IT by MSM… Continue reading New Planning Process For Radio
Mr Murdoch’s News Corporation has acquired the remaining 36.4% interest in Star TV, the Hong Kong based satellite broadcaster. News Corporation bought the remaining share from Hutchinson Whampoa, the Hong Kong based conglomerate for US$346.6m.According to the company, Star TV reaches 54m homes covering Asia, India and the Middle East. Star TV says being wholly… Continue reading News Corp Gains Full Control Of Star TV
Thursday night’s edition of Eastenders has knocked Coronation Street off the top spot on the top thirty programmes list. The episode, which was the last one in which Sharon Watts appeared, attracted 15.18 million; over 100,000 more people than watched Monday’s episode of Coronation Street.The BBC’s decision to switch the Wimbledon Men’s single final to… Continue reading TV Viewing Summary W/E 09/07/95 – Sharon Topples Corrie
Redwood Publishing is to launch Safeway’s new monthly consumer magazine, A Taste Of Safeway, which will be distributed free with the Mail on Sunday’s You magazine and the supermarket’s own customer loyalty card system.Launching on 27th August, A Taste Of Safeway will have features on in-store products, recipes, interviews and health and beauty tips, with… Continue reading New Superstore Magazine Launches
According to research carried out by the Direct Mail Information Service into business direct mail, conference organisers are the biggest users of business direct mail. They account for 12% of total business to business mailings, followed by consultancies/busine services, 10%, and magazines and single issue publications, both at 7%.
The findings, which are the first ever into the field, are based on 1009 pieces of direct mail sent to 70 managers with differing jobs in a range of businesses, collected over 1 week. 48% of the mailings gave targets the chance to buy direct, 34% asking for payment with the order79% included some form… Continue reading Conference Organisers Biggest Users Of Direct Mail
Reed Elsevier is putting Reed Regional Newspapers up for sale, it has announced today. It will also sell the consumer books business in the Netherlands and the consumer magazine titles it has in the USA and the Netherlands.IPC Magazines, part of Reed Elsevier, will remain as their only consumer publishing activity.Ian Irvine and Herman Bruggink,… Continue reading Reed To Sell Off All Regional Titles
