On Friday the Evening Standard launched its new weekly magazine to replace the previous monthly.It is tabloid size, printed on colour newspaper rather than the previous magazine which was glossy. The title contains articles on gossip, fashion, London celebrities, as well as regular shopping features, guides to restaurants, motoring, cookery, sports and a section called… Continue reading ES Magazine – First Issue Review
Agency reaction to the new ES magazine launched on Friday has been mixed.Jackie Rix, Client Services Executive in Press at the London Media Company is not impressed by the new magazine. She said that while she does not dislike the magazine, she preferred the old product, not being a fan of review sections. Her major… Continue reading ES Magazine – Agency Reactions
Yesterday the PPA held the first subscription seminar and awards, sponsored by the Royal Mail. The event was organised to highlight and consider the increasing importance of subscriptions in the sale of magazines.Six awards were presented, for campaigns successful in the creative impact of the promotional package, and the effectiveness of the response. Winners were:… Continue reading PPA Subscription Awards
A joint venture company set up by South Wales Electricity and International CableTel of the US plans to invest about £200m in building a cable TV and telephone network covering most of urban South Wales. South Wales Electricity expects that within 10 years half of the residents in its area will be taking cable TV… Continue reading Cable Venture For South Wales
The Daily Telegraph and The Sunday Telegraph are launching a major promotion this autumn, in a move they expect will add 10,000 copies to the daily circulation figures.From tomorrow, for a period of 70 days, a token will be published in both papers. Readers collecting enough tokens will be entitled to up to 20% discount… Continue reading Telegraph Launches Holiday Offer
IPC Specialist Group has today announced the launch of a new yachting magazine, to be published at the end of March 1994. Called Yachts & Equipment, it will be produced by the Practical Boat Owner team. The title will come out twice in 1994, in March and September.It wil be glossy, perfect bound and with… Continue reading New Yachting Magazine
The BBC yesterday won an undertaking in the High Court that it will remain part of the Star TV service in Asia until the full hearing of a contract dispute, following the writ issued by the BBC against News Corporation. (Newsline 18/10)News Corporation threatened to terminate the BBC’s 10 year contract because of the planned… Continue reading BBC And Star TV Truce
The IPA has published the new entry criteria for the biennial Advertising Effectiveness Awards Competition. The 1994 Awards will centre around just three main categories, instead of the previous six. The new categories are: Products or services which are new, or have no significant history of advertising. New campaigns from previously advertised brands, which resulted… Continue reading IPA Changes Effectiveness Awards
Yesterday the PPA held the first subscription seminar and awards, sponsored by the Royal Mail. The event was organised to highlight and consider the increasing importance of subscriptions in the sale of magazines.Six awards were presented, for campaigns successful in the creative impact of the promotional package, and the effectiveness of the response. Winners were:… Continue reading PPA Subscription Awards
BSkyB and News Datacom, the “smart card” decoder company, said yesterday that they will pursue all pirate card producers in both the civil and the criminal courts. BSkyB said yesterday that “Pirates are nothing more than common thieves”. This decision to prosecute is a deliberate change of policy by the company and an indication that… Continue reading Decoder Pirates To Be Prosecuted
